Manager, Customer - Digital Marketing

Key Responsibility:

• Developing digital strategy, channel management, work on content and share creative best practice for each platform, as well as building and leading a high-performance marketing capabilities to achieve KPI as planned
• Managing budget to meet performance goals (KPIs, Digital Funnel and ROI) and collaborating with cross-functional internal and to be key contact with digital agency/media agency/business partner (e.g Meta/Google/LINE/TikTok/X) for achieving growth targets in own channels
• Testing, optimizing, and scaling performance marketing activities across all Omnichannel communications including agency management
• Conceiving and executing on variety of content campaign to drive consideration, purchase intention and engagement to build advocacy and brand love
• Plan, implement, and measure tangible return including new user acquisition/purchase intention/retention/win-back digital marketing campaigns as well as benchmarking with competitors/across industry/original idea generations
• Plan and execute all digital marketing, including SEO/SEM, marketing database on data signal, email marketing, social media, application, website and display advertising campaigns
• Responsible for Digital Analytics Customer Journey Analysis, Key Digital Funnel Metrics and media campaign/channel efficiency analysis including generating recommendations for Digital journey optimization, Ranking Optimization to enhance customer experience, App Download and Engagement
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, in order to preparing and presenting recommendations, reports and finding from data to team
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Follow our Business Code of Conduct and always act with integrity and due diligence.
• Other assignments as deem appropriate
  

Qualifications:

• Proven working experience in digital
• Expertise of social media SEO/SEM/ASO, e-mail marketing, CRM Database, Adobe Analytic and marketing automation tools as Salesforce
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in growth marketing in platform management or performance marketing (in retail industry is a plus)
• Strong analytical skills and data-driven thinking
• Strong ROI and growth mindset with track record of building performance marketing functions in fast-paced environment
• Solid project management skills, with ability to lead and collaborate, priority high impact activities and keep complex projects moving forward