Executive, Customer - Promotional Content

Key Responsibility:

• Develop and execute Retail/Promotional marketing campaign for non food Trade Theme (sentiment event) to work with agency and internal team e.g creative, media and channel management in own-paid-earn.
• Work closely with Trade Plan to develop communication for NPD (New Product) on product review across Lotus's Channels as well as brief to influencers promotion page, KOL and KOC including work with local marketing
• Manage in content develop to build social engagement contents to create the awareness and sustain for the respectively marketing campaign with agency and external content creators
• Focusing on the day-to-day operations of the owned platforms and developing the guidelines and managing the production flow for contents, ensures quality and compliance with legal, or other regulatory needs.
• Stay up-to-date with digital developments and generate new ideas to draw audiences attention
• Review content performance with agency report and dashboard in order to have continuous improvement in content and campaign plan
• Update the team on planned activities, results, competitor activity and test & learn opportunities.
• Follow our Business Code of Conduct and always act with integrity and due diligence.
• Other assignments as deem appropriate.
  

Qualifications:

• Minimum of 2-3 years experience in Content Marketing (creating content tailored to retail audiences will be beneficial.
• Proven track record in a fast-paced environment gained either in-house or agency side
• Experience with content management tools
• Exceptional writing skills in Thai/English
• Excellent communication skills (developing a wide range of material, from social media campaigns to graphic design layouts)
• Strong analytical abilities (evaluate an customers and create material designed to meet business goals)
• Effective project management skills (oversee multiple initiatives)
• Strong technical abilities (such as graphic design skills, copywriting and etc.)