Social Commerce Manager

Working time: 8:30 AM - 5:30 PM

Working place: Dong Khoi, District 1 (former), HCMC

1. KEY RESPONSIBILITIES

1. Sales, P&L & Store Operations

• Own GMV, revenue, margin and optimize A&P, pricing, promotion
• Ensure store excellence & conversion readiness (PDP, ratings, availability, fulfillment)
• Drive growth from content and affiliate channels, with clear performance tracking

2. Platform & Key Account Management

• Build strong relationships with TikTok Shop and key partners
• Leverage platform tools and programs to unlock growth & affiliate opportunities

3. Creator & Affiliate Ecosystem

• Build and scale KOL / affiliate network (incl. MCNs)
• Design commission & incentive structure to drive performance
• Manage creator productivity and performance (GMV, ROAS)

4. Content Strategy & Livestream

• Own TikTok-native content & livestream strategy aligned with business targets
• Optimize content for conversion, ROI, and full-funnel impact
• Ensure alignment with marketing campaigns and brand messaging

5. Cross-functional & Agency Collaboration

• Collaborate with MKT, TikTok, and partners (MCNs, agencies)
• Partner with media teams to optimize performance across content & affiliate channels
• Integrate media, content, and creator strategy into one unified execution

2. REQUIREMENTS

• 5+ years in eCommerce / Social Commerce / Digital Marketing.
• Proven track record in driving GMV via TikTok Shop or similar platforms.
• Strong expertise in:
• Affiliate / KOL ecosystem & MCNs
• Short-form content & livestream strategy
• Performance-driven growth & ROI optimization
• Strong analytical mindset with P&L ownership and stakeholder management

3. BENEFITS

• 100% salary in 2-month probation period.
• Allowances.
• Full insurance package as required by the Law Sign contract with Talentnet