Assistant Brand Manager - Fabric Cleaning

Working place: Nguyen Luong Bang, Tan Phu Ward, District 7, Ho Chi Minh City

Working hours: Monday – Saturday, 9:00 – 18:00 (WFH on Sat)

We are looking for an Assistant Brand Manager who dares to go the extra mile to transform a household staple into an accompany must-have. If you have the soul of a creative crafter and the mind of a business owner, your journey starts here.

Job Description for Strategic Growth & Creative Master

1. Strategic Vision & Growth Roadmaps

• Co-lead the Annual Brand Plan: Synthesize market dynamics, consumer shifts, and brand health metrics into a roadmap that secures a long-term competitive edge.
• Identify Opportunity Spaces: Map out untapped consumer needs and "blue ocean" territories to expand the brand's footprint.

2. Innovation and Consumer Planning & Deployment

• From Concept to Shelf: Spearhead the end-to-end deployment of innovation pipelines, ensuring every launch is both commercially viable and aesthetically creative showcase of brand offering.
• Master the Launch: Navigate complex Marketing & Channel strategies to ensure new/ existing products enter the market with maximum impacts.

3. Creative & Agency Leadership

• Direct the "Dream Team": Lead agency partners (Creative, PR, Research, Media, Activation, etc.) to deliver unmissable brand experiences that are visually stunning and conversion-focused.
• Craft the Narrative: Ensure every consumer touchpoint—from digital to in-store displays—tells a consistent, aesthetic, and compelling story.

4. Data-Driven Performance Optimization

• The Story Behind the Numbers: Dive deep into market share, penetration, and sales data to diagnose performance.
• Actionable Insights: Proactively identify "growth levers" and execute data-backed tactics to improve brand equity and bottom-line results.

5. Agile Business Solutioning

• Creative Problem Solving: Act as an internal consultant for the brand, budget, media, consumer experiences or competitive challenges.
• Competition Performance: Monitor and counter competitor moves with agility, ensuring the brand remains the first choice for consumers.
• Operational Excellence: Constantly refine internal processes to improve marketing effectiveness and speed-to-market.

6. Financial & P&L Management

• Business Owner Mindset: Own the marketing & media budget with total accountability.
• Value Maximization: Ensure disciplined resource allocation and precise forecasting to maximize ROI and protect the brand's P&L health.

7. Cross-function Collaboration & Network Management

• Co-work & Align with R&D, CSP (Trade), Supply Chain, and Finance teams to synchronize marketing plan smoothly Pre – During – Post launch.

Job Requirements:

• 3-4 years brand management experience in an FMCG environment
• Strong business mindset, analytical power and good communication skills, - both written and verbal, both English and Vietnamese including presentation experience
• Strong exposure to Social & Digital Marketing space
• Passion for growth and strong time management skills to work in a changeable environment, ability to manage workload and multiple projects
• Open-minded, innovative and result-oriented
• Love arts, music, entertainment themes

Salary and Benefits:

• Salary: (Negotiable based on your skills and experience)
• 100% salary during probation period & full SHUI
• 13th month salary bonus (pro-rated)
• Provided shuttle bus and lunch, monthly simcard
• MNC working environment
• Sign Labor contract with 3P – Talentnet

CONTACT: Send your CV to nhicly@talentnetgroup.com with title [Role – Full name] or my contact 0908 240 956