Corporate Branding (M - AVP Level)

Key responsibility

1. Plan and manage strategic corporate image in alignment with the organization's goals and values.
2. Maintain and develop relationships between the organization and the media, as well as stakeholders.
3. Oversee the use of the company logo.
4. Organize public relations activities and campaigns to promote a positive corporate image.
5. Analyze and evaluate the impact of public relations activities and various communications.
6. Coordinate with internal departments to foster cooperation in maintaining the corporate image.
7. Effectively manage issues that may affect the corporate image.
8. Organize and promote company activities to align with the corporate image strategy.

Functional Competency

1. Corporate image management.
2. Effective communication and negotiation skills.
3. Creativity and strategic planning.
4. Understanding of business and business unit products.