Campaign Operations Lead

• Design, build, and execute high-volume customer engagement campaigns across mobile apps, SMS, email, push notifications, and in-store journeys.
• Translate business objectives into executable campaign logic using Braze, Pelatro, or similar customer engagement platforms.
• Own end-to-end campaign operations: segmentation, personalization logic, content integration, testing, QA, execution, and post-campaign analytics.
• Collaborate with product, marketing, analytics, and technology teams to align campaign design with customer lifecycle strategies and business goals.
• Establish and document best practices for multichannel orchestration, A/B testing, and performance optimization.
• Support personalization at scale, ensuring tailored offers and experiences are delivered based on customer behavior, usage patterns, and segment-level insights.
• Maintain strong campaign hygiene, data integrity, and compliance with internal governance processes and data privacy regulations.

Skills/experience

• 5 to 10 years of experience in campaign management or marketing automation, preferably in telecommunications or digital-first sectors.
• Hands-on expertise with Braze or Pelatro
• Proven ability to execute and manage hundreds of concurrent campaigns across large customer bases (10M+ users).
• Experience working with personalization rules, segmentation logic, and dynamic content integrations.
• Strong understanding of mobile app marketing, push notification strategy, and channel orchestration logic.
• Familiarity with SQL and campaign performance dashboards for analytics and targeting refinement.
• Strong communication and stakeholder management skills; able to translate technical logic to non-technical teams.
• Comfortable operating in agile and test-and-learn environments with fast campaign cycles and evolving objectives.
• Experience working with cross-functional teams across marketing, data, and product functions.