Regional Sales Manager

The Catalyst Group is hiring a Regional Sales Manager for its client, Shahid Builders, a leading construction company.

Reports To: Director / MD
Location: Lahore
Industry: Building Materials / Construction Chemicals / Finishing Products

About the role:

The Regional Sales Manager will be responsible for overseeing and growing sales operations in the assigned region for products such as Ready-mix Decorative Plaster, Brick Joint Compounds, Tile adhesive, Tile Grout, Wall putty, Skim coat and allied products. This role includes distributor management, project-based sales, contractor engagement, and achievement of regional sales targets.

Responsibilities:

• Drive sales in the assigned region by promoting finishing products to builders, contractors and retailers
• Identify, appoint, and manage distributors, dealers, and sub-dealers within the region
• Develop and maintain strong B2B relationships with architects, consultants, interior designers, and project engineers
• Visit project sites to conduct product demos, resolve technical issues, and ensure correct application methods
• Train and support sales reps, distributors, and applicators on product knowledge and application techniques
• Monitor competitor activity, market trends, and pricing strategies; provide feedback to senior management
• Achieve monthly, quarterly, and annual sales targets
• Collaborate with the marketing team to plan local promotional events, exhibitions, and brand visibility campaigns
• Ensure timely collection of payments and proper documentation from clients and distributors
• Prepare weekly and monthly sales reports for regional performance analysis

Requirements:

• Bachelor’s degree in Business, Civil Engineering, or a related field
• 10-12 years of experience in sales of construction or finishing materials (e.g., Experience with ready-mix plasters, wall putty, jointing compounds, or related finishing products.)
• Strong dealer/distributor network in the assigned region
• Good understanding of site application methods and product performance standards
• Excellent communication, negotiation, and leadership skills
• Willing to travel frequently within the region

Nice to have:

• Experience with project-based B2B selling in residential, commercial, or infrastructure segments
• Familiarity with interior finishing contractors and fit-out consultants
• Ability to conduct on-site trainings and product presentations