Job Description:
Position: Marketing Lead - GATI Foundation
Location: New Delhi
Experience: 6-8 years
Joining: Immediate joiners preferred
About GATI Foundation
The world is facing a severe labour shortage. High-income countries are projected to experience a cumulative workforce gap of 40–50 million people by 2030, expanding to 120–160 million by 2040. This shortfall spans healthcare, education, industrial labour, and other key sectors.
Meanwhile, Indias migrants generate over $125 billion in remittances annually—equivalent to 3% of GDP—surpassing any single sector of Indias merchandise exports. Yet Indias migrant share (1.3% of the population) lags countries like Mexico, the Philippines, or Bangladesh, showing vast untapped potential.
GATI Foundation is a non-profit dedicated to advancing global labor mobility and positioning India as a leader in skilled overseas employment through ethical and structured circular mobility while empowering local talent. We are dedicated to solving the structural barriers in overseas mobility by serving as an ecosystem enabler bringing together governments, businesses, and non-profits to create an enabling environment for circular mobility.
Our priority areas include developing high-impact overseas mobility corridors, aligning accreditation of prospective Indian workers to global standards for key job roles and destinations, unlocking financial support for workers, and strengthening worker welfare and protection. By facilitating international mobility pathways through strategic public-private partnerships, GATI aims to enable seamless and responsible mobility, driving both individual prosperity and national economic growth.
Within GATI, we organize ourselves in three functional verticals:
- Program Solutions & Design (centrally-led)
- Partnerships & Network Engagement (centrally-led)
- Program Management Units (state-led)
Role Overview
We are seeking a Marketing Lead to help establish GATI Foundations visibility across digital platforms. In this role, you will own the development and execution of our integrated marketing strategy, create high-quality content, and communicate our mission to engage our diverse set of stakeholders, drive awareness, and strengthen our position as a leading voice in the labor mobility ecosystem.
This is an exciting opportunity for someone who thrives at the intersection of social impact, communication, and digital strategy, and wants to contribute to changing how India participates in global labour mobility.
Key Responsibilities
Marketing Strategy
- Define, develop and execute GATIs long-term marketing and communication strategy with GATIs mission to position India as a global hub for skilled talent.
- Position GATI Foundation as a leading voice in the labour mobility ecosystem among government, private sector stakeholders, and the youth.
- Conceptualize and run digital campaigns across our digital platforms to raise awareness of labour mobility initiatives, partnerships, research, and events.
Content and Channel Management
- Digital platforms: Create, edit, and design engaging content (posts, infographics, short videos, articles) for our digital platforms.
- Website: Maintain and update website content to reflect programs, events, and organizational milestones.
- Publications and Knowledge resources: Use the existing knowledge products to package, present and promote them as knowledge resources.
- Media and News: Amplify GATIs presence in print media by securing high value coverage and op-eds.
Events Planning and Management
- Plan, coordinate, and execute small to large scale events, including workshops, stakeholder convenings, webinars etc.
- Own end-to-end event marketing including event branding, digital promotions, registrations, post-event content, and media amplification.
- Leverage events as content engines by converting sessions into short videos, reels, explainers, blogs, and social media series.
State - PMU Marketing Ideation
- Develop state-specific marketing and youth outreach plans for GSMUs, aligned with priority countries, sectors, and target youth cohorts.
- Enable GSMUs with marketing toolkits for consistent on-ground and digital outreach.
Analytics & Insights
- Track performance metrics for campaigns and social media to optimize content and engagement.
- Use analytics to experiment with new formats and refine content based on audience behavior.
Candidate Profile
- 6-8 years of professional experience in marketing and communications, content creation, social media management. An understanding and work experience in the social impact sector is a plus.
- Strong writing, communication, and storytelling abilities.
- Experience creating content using tools like Canva, Adobe Suite, or similar platforms.
- Basic video editing skills (Reels, short explainers, etc.) preferred.
- Proactive mindset with the ability to take ownership of tasks and drive them independently.
- Strong collaboration skills to work closely with the internal research, partnerships, and state teams to source stories, updates, and program highlights.
- Flexibility and adaptability to work in a fast-paced, evolving environment.
- Ability to manage external vendors including media, video editors, designers etc.
Compensation
As per industry standards in the social impact/non-profit sector.