Marketing Executive

Marketing Executive (Fintech Industry) – Bulgaria

Introduction

The Headhunter Karriera LLC, on behalf of its client, a fast-growing international fintech company, is seeking a dynamic and results-driven Marketing Executive to join their team in Bulgaria.

This role is key in strengthening the company's brand presence, positioning it as a customer-centric organization with a strong human touch, and driving measurable business growth through strategic marketing initiatives.

Role Purpose

The Marketing Executive will play a critical role in planning, executing, and optimizing integrated marketing strategies to achieve ambitious sales and growth targets, while enhancing brand visibility and customer engagement.

Key Responsibilities

Strategic & Commercial Contribution

• Contribute to achieving and exceeding sales targets in collaboration with the commercial team
• Co-own revenue growth together with the Chief Commercial Officer (CCO)
• Drive customer acquisition, retention, and portfolio growth of high-performing clients

Marketing Strategy & Execution

• Work closely with the Group Marketing Officer to translate strategic vision into actionable marketing campaigns
• Develop and execute comprehensive marketing plans for the Bulgarian market aligned with HQ guidelines
• Lead and manage both ATL (Above-the-Line) and BTL (Below-the-Line) campaigns, including performance tracking and reporting
• Plan and execute digital and offline marketing activities across product lines and sales channels

Branding & PR

• Strengthen brand positioning with a focus on a human touch customer experience
• Manage PR activities and media relations, especially on socially relevant topics and industry trends

Market Intelligence

• Conduct market research and competitor analysis (pricing, products, campaigns)
• Identify strengths, weaknesses, and new opportunities within the Bulgarian market

Collaboration & Stakeholder Management

• Collaborate closely with the CCO, Group Marketing, and local marketing teams across operating countries
• Manage relationships with marketing agencies, external partners, and vendors
• Align marketing initiatives with internal stakeholders and business priorities

Planning, Reporting & Operations

• Ensure proper documentation and communication of marketing plans (roadmaps, budgets, calendars, reports)
• Monitor campaign performance and provide regular insights and recommendations
• Support prioritization of marketing projects based on business needs
• Meet deadlines and adapt priorities in a fast-paced environment

Compliance & Professional Standards

• Ensure all activities comply with company policies, procedures, and regulatory requirements
• Maintain strict confidentiality and professionalism
• Follow company mission, vision, and internal standards