Regional Sales Manager – Municipal & Industrial Equipment

Regional Sales Manager – Municipal & Industrial Equipment - Western Europe & Middle East 

Location: European Union (remote / field-based)

On behalf of a well-established and fast-growing European manufacturer of municipal and industrial cleaning equipment, we are conducting a search for an experienced Regional Sales Manager to drive business development and dealer network expansion across Western Europe.

This strategic role is responsible for driving sales growth and expanding dealer networks across Western Europe and selected Middle East markets, with focus on key countries including the UK, Germany, France, Netherlands, Belgium, Austria, Switzerland, Spain, Italy, and Middle East region.

We are particularly interested in speaking with professionals who have experience working within these markets and managing distributors, municipalities, public utility companies, or partners in the municipal, industrial, construction, or heavy equipment sectors.

Key Responsibilities

• Manage and develop relationships with existing distributors and dealers

• Identify and onboard new distribution partners across assigned EU markets

• Drive sales growth of specialized municipal / industrial equipment

• Conduct regular client visits, product presentations, and dealer support activities

• Monitor market trends, competitors, and pricing

• Collaborate with engineering, production, and after-sales teams

• Provide regular sales reporting and market feedback

Candidate Profile

• Minimum 3+ years of experience in B2B sales of municipal equipment, sweepers, construction machinery, agricultural machinery, or similar technical equipment

• Experience working with distributors, dealers, municipalities, or public utility companies

• Strong business development and relationship-building skills

• Willingness to travel frequently across Europe

• Fluent English required; additional European languages are an advantage

• Independent, proactive, and results-oriented

What is Offered

• Senior-level position with high autonomy and direct impact on regional growth

• Competitive compensation package (fixed salary + performance bonus)

• Company car and full business support

• Long-term career opportunity within an international manufacturing organization

If you have experience in technical equipment sales and are interested in a confidential discussion, please apply or contact us directly.