HEAD OF HoReCa SALES

Good Job! Good Life!

The HeadHunter Group is an innovative Staffing and Recruiting Company with HQ in Dover, Delaware (USA), operating across Europe and beyond. We bring a modern approach to recruitment — with a strong focus on both Candidates and Clients.

Ready to lead and grow a nationwide HoReCa business?

For our client, an established international company operating in the FMCG sector, we are looking for an experienced and commercially driven Head of HoReCa Sales.

This is a senior commercial role with responsibility for the development and performance of the HoReCa/Foodservice business across Serbia, combining strategy, people leadership, key account management and hands-on understanding of the market.

YOUR ROLE

You will take ownership of the HoReCa sales channel and lead its further development, with a strong focus on sustainable growth and commercial performance.

• Lead, coach and develop the HoReCa sales team
• Drive sales growth, profitability and market development
• Manage performance across hotels, restaurants, cafés, wholesalers and other Foodservice customers
• Develop and execute the commercial strategy for the channel
• Manage and develop relationships with key HoReCa customers
• Identify new business opportunities and expand market coverage
• Set sales targets and monitor commercial KPIs
• Participate in budgeting, new product launches and commercial initiatives
• Monitor market and competitor activities and translate insights into action
• Work closely with Trade Marketing, Sales Capability, Analytics and other commercial functions

WHAT WE ARE LOOKING FOR

We are looking for a commercially strong leader, not simply someone with general FMCG sales experience.

• 5+ years of relevant sales experience
• Strong and recent experience within HoReCa / Foodservice
• Previous experience in leading or supervising a sales team
• Strong commercial and entrepreneurial mindset
• Experience in managing key customers and negotiating commercial agreements
• Strong understanding of sales KPIs, profitability and market development
• Ability to combine strategic thinking with a hands-on approach
• Good English language skills
• Valid B-category driving licence

WHAT MAKES THIS OPPORTUNITY INTERESTING?

This is an opportunity to take a key leadership position within an established international FMCG environment, with real influence over the future development of the HoReCa business in Serbia.

Lead people. Develop the market. Work with key customers. Shape commercial strategy. Deliver measurable business results.

Interested?

If you are open to a discussion, feel free to apply or reach out directly.

As this is a confidential search, all applications and conversations will be treated with full confidentiality.

Note: Please note that only shortlisted candidates will be invited for an interview.

Our client offers equal opportunity for everyone, and no person shall be discriminated against on the grounds of age, gender, sexual orientation, disability, nationality, ethnic background, race, skin color, religion or ideology, political persuasion, social background or marital status.