Job Openings Marketing Director

About the job Marketing Director

Job Summary:
We´re seeking a highly strategic, data-driven Marketing Director to build and lead a world-class marketing function from the ground up. This is a high-impact, high-visibility role ideal for a results-oriented professional with deep expertise in SaaS and B2B marketing. The successful candidate will be responsible for leading full-funnel marketing initiatives, managing integrated multi-channel campaigns, optimizing conversion paths, and overseeing a growing team of marketers and contractors. Experience in SaaS platform sales or marketing is essential, as it is the most critical requirement for this role. In addition, the ideal candidate will bring a strong and proven background in B2B sales or marketing of technology platforms or digital services, preferably within the eCommerce or logistics sectors. This is an outstanding opportunity for a performance-driven marketer who thrives in a fast-paced startup environment and is passionate about building high-performing teams and delivering measurable business growth.

Key Responsibilities:

  • Develop and execute Marketing Strategy.
  • Build a comprehensive marketing plan from the ground up that drives brand awareness, lead generation, and customer acquisition.
  • Manage Multi-Channel Campaigns.
  • Launch, optimize, and scale marketing campaigns across LinkedIn, Google, Meta, SEO, and email to target e-commerce sellers effectively.
  • Create High-Impact Marketing Assets.
  • Oversee the production of landing pages, demo videos, ad creatives, and sales collateral that support the customer journey and sales funnel.
  • Lead and Grow a Marketing Team.
  • Hire, manage, and mentor marketing contractors or full-time team members, ensuring alignment and productivity across projects.
  • Track Performance & Managing Budgets.
  • Set and monitor KPIs, analyze marketing data, and manage a performance-based budget to ensure efficient and impactful spending.
  • Other responsibilities related to the position.

Qualifications:

  • Advanced English level required.
  • Bachelors degree in marketing or related career preferably.
  • SaaS Lead Generation & Funnel Optimization
    Deep understanding of SaaS lead-gen tactics, conversion rate optimization (CRO), and funnel development (especially B2B funnels - bottom of funnel) tailored to e-commerce merchants.
  • Industry Expertise: hands-on marketing experience, specifically within SaaS, e-commerce, or a related digital-first environment. This is a must.
  • Currently Engaged Professional (Preferred): Ideally, someone currently employed in a similar role and who is open to transitioning for the right opportunity.
  • Strategic Marketing Planning
    Ability to build and execute a full-funnel marketing strategy from scratch, aligning with business goals and adapting to a fast-paced, evolving environment.
  • Digital Campaign Management
    Proficiency in launching and scaling campaigns across platforms like LinkedIn, Meta (Facebook/Instagram), Google Ads, and SEO with a focus on performance and ROI.
  • Creative Content Development
    Experience creating compelling assets: landing pages, videos, ad creatives, and one-pagers that convert across different stages of the buyer journey.
  • Team Leadership & Budget Management
    Strong leadership to grow and manage a marketing team or contractors, alongside handling a performance-based budget and setting measurable KPIs.
  • Proven Experience: Demonstrated success in marketing leadership roles, with a strong track record of executing strategies that drive measurable results.
  • Strong References: Able to provide references from previous employers or clients that validate past performance and reliability.
  • Senior-Level: Were looking for a seasoned marketing professional who can hit the ground running and contribute immediately.
  • Results-Driven Mindset: Highly motivated by outcomes and performance metrics, with a commitment to delivering high-impact, data-informed marketing strategies.

Core Tools & Technology Requirements:

Marketing Automation & CRM

  • HubSpot (preferred) or alternatives like ActiveCampaign, Marketo, Salesforce Marketing Cloud
  • Experience setting up email workflows, lead scoring, segmentation, and customer journeys
  • List management, behavioral triggers, and automation strategy

Advertising Platforms & Campaign Management

  • Meta Ads Manager (Facebook/Instagram)
  • Google Ads (Search, Display, YouTube, Shopping)
  • LinkedIn Campaign Manager
  • TikTok Ads, Reddit Ads, or X (Twitter) Ads (bonus)

Analytics & Data Tools

  • Google Analytics (GA4) with conversion goals, funnel analysis, and attribution modeling
  • Google Tag Manager event tracking, pixel implementation
  • Looker Studio / Data Studio or similar for custom dashboards
  • A/B testing tools like Google Optimize, VWO, or Optimizely

SEO & Organic Growth Tools

  • SEMrush, Ahrefs, Moz, Screaming Frog
  • Keyword research, site audits, backlink monitoring, and technical SEO
  • On-page and off-page optimization

Website & Funnel Builders

  • Webflow, Unbounce, Instapage, or ClickFunnels
  • WordPress experience a plus
  • CRO best practices, heatmaps (like Hotjar or Crazy Egg), and UX optimization

Content Creation & Design

  • Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Video editing tools: Adobe Premiere, Final Cut, Loom, CapCut
  • Writing tools: Grammarly, Jasper (for AI-assisted content), Surfer SEO

E-commerce Platform Integrations

  • Shopify, Amazon Seller Central, eBay, WooCommerce
  • Familiarity with product feeds, order automation, and customer lifecycle from purchase to re-engagement

Social Media & Scheduling Tools

  • Buffer, Hootsuite, Later, or Sprout Social
  • Scheduling, analytics, and engagement tracking

Project & Team Management

  • Slack, Asana, Trello, ClickUp, or Monday.com
  • Collaboration platforms like Notion, Google Workspace, Miro

Email & Outreach Platforms

  • Mailchimp, Klaviyo (especially for e-commerce), Lemlist, Woodpecker
  • Cold outreach and newsletter optimization

Bonus Tools / Experience

  • Zapier or Make (Integromat) for workflow automation
  • Affiliate tracking platforms like Refersion or PartnerStack
  • Customer support insight tools like Zendesk or Gorgias
  • Web event tracking via Segment or Mixpanel

Other

  • Two monitors and a high-speed fiber network or Starlink internet.

Compensation & Benefits:

  • 100% remote work
  • Compensation in USD
  • Great work environment with potential for growth.

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