Marketing Analyst Manager (with igaming experience)

Position: Marketing Analyst Manager

Location: Pieta, Malta (office)

Employment type: Full-time

Remuneration: Base salary.

DUTIES AND RESPONSIBILITIES:

• Develop, implement, and optimize multi-touch and data-driven attribution models.
• Lead the creation and maintenance of marketing mix models.
• Design and execute incrementality and experimental tests to measure campaign impact.
• Build and manage automated dashboards for real-time marketing performance tracking.
• Deliver clear, actionable insights and reports to marketing stakeholders.
• Conduct comprehensive ROI and budget analysis across multiple marketing channels including digital and offline media.
• Provide strategic recommendations for budget allocation based on performance data.
• Analyze marketing funnel stages and user segments to assess campaign effectiveness.
• Measure the impact of creative assets, messaging, and placements on user engagement and conversions.
• Conduct post-campaign analyses and deliver actionable recommendations.
• Collaborate with marketing operations to ensure proper tagging, tracking, and data integrity across marketing platforms.
• Work alongside data engineering teams to improve data models and support integration of new marketing technologies.

REQUIREMENTS:

• Native / fluent in English, with strong command in both writing and speaking.
• 3 - 5+ years experience in data analytics roles supporting marketing, eCommerce, or related fields.
• Strong understanding of marketing attribution methodologies and digital marketing metrics.
• Proficient with data visualization tools such as Power BI, Tableau, or equivalents.
• Hands-on experience with key marketing platforms (e.g., Google Ads, Meta, AppsFlyer, GA4).
• Familiarity with offline marketing measurement techniques and geo-based lift analysis.
• Solid grasp of marketing performance frameworks, including ROAS, CAC, CLTV, and payback period.
• Experience with statistical modeling and experimentation methods such as uplift modeling and A/B testing.
• Knowledge of affiliate marketing analytics and tracking tools.

BENEFITS:

• Comprehensive private health insurance.
• Wellness allowance to support personal wellbeing.
• Complimentary daily meals at the workplace.
• Additional leave for special occasions (e.g., birthday leave).
• Relocation assistance, including travel and temporary accommodation support.
• Team events and company-sponsored activities.
• Supportive leadership with opportunities for mentorship and career growth.