App Store Optimization (ASO) Manager

Were hiring 

An App Store Optimization (ASO) Manager to join Our Client. This role will be instrumental in accelerating our mobile growth strategy by acquiring new players and increasing profitability through our apps across key markets. You'll also play a crucial role in shifting our web-based user base onto native apps for a better, stickier experience.

As ASO Manager, you'll lead the strategic planning, execution, and continuous optimization of our store presence, ensuring we maintain a competitive edge in every market we operate in. You'll work closely with our in-house marketing, creative, analytics, and product teams to deliver performance-driven outcomes.

What You'll Do

• Own and optimize our app store presence across all markets.

• Build and implement ASO strategies that drive app visibility, downloads, and conversion.

• Lead experimentation efforts across metadata, visuals, and keyword strategies.

• Perform in-depth competitor analysis to identify trends and areas of opportunity.

• Collaborate with the Performance Marketing team to align paid and organic acquisition strategies.

• Monitor and refine keyword strategies for multiple regions and languages.

• Optimize metadata including app titles, descriptions, and keywords to increase visibility and conversion.

• Content Creation: Ensure creatives are engaging, relevant, and locally adapted.

• Manage app localization and culturalization across markets.

• Analytical skills: Track, measure, and report on KPIs including rankings, installs, and in-store conversion.

• Run A/B tests and analyse results to optimize app store listings.

• Collaborate with product and development teams to support regular app release cycles and ensure ASO-readiness.

• Problem solving: Stay on top of the latest ASO trends, platform changes, and best practices.

• Support the launch of new apps and features by developing integrated ASO plans.

What We're Looking For

• Proven experience managing ASO for high-scale apps on Google Play and the Apple App Store.

• Strong track record of developing and executing successful ASO strategies.

• Strategic mind-set with a passion for data-led experimentation and iteration.

• Highly analytical with experience using ASO and app performance tools (e.g., App Tweak, Sensor Tower, App Store Connect, Google Play Console).

• Excellent communication and presentation skills able to translate ASO results into actionable insights.

• Strong collaboration skills across functions like performance marketing, creative, product, and analytics.

• High attention to detail with strong organizational and prioritization abilities.

• A passion for mobile growth, gaming, or sports betting is highly desirable.

• Experience in regulated industries or fast-growth digital products is a plus.