SALES & EVENTS CATERING EXECUTIVE

We are looking for a proactive and results-driven Corporate Sales & Events Catering Executive to develop corporate catering business, generate new sales opportunities, and manage catering requirements for corporate clients, private events, and business functions.

The ideal candidate will have experience in corporate sales, catering, hospitality, or events, with strong client relationship management and business development skills. The role involves identifying new clients, preparing quotations, coordinating catering orders, and ensuring excellent service delivery from enquiry to execution.

Key Responsibilities

1. Corporate Sales & Business Development

• Identify and develop new business opportunities with corporate offices, business parks, schools, hospitals, hotels, and other potential clients.
• Proactively approach companies and decision-makers to promote bakery products, corporate catering packages, and event catering services.
• Build and maintain a strong pipeline of corporate clients to achieve monthly and annual sales targets.
• Conduct client meetings, presentations, tastings, and product demonstrations as required.
• Develop long-term relationships with existing clients to generate repeat business and referrals.
• Explore opportunities for recurring catering contracts, corporate events, meetings, conferences, and office celebrations.

2. Events & Catering Sales

• Handle enquiries and sales for corporate events, private functions, meetings, parties, and special occasions.
• Understand client requirements, including menus, guest numbers, budgets, delivery schedules, and service expectations.
• Prepare customised catering proposals, menus, quotations, and packages in coordination with the kitchen team.
• Follow up on proposals, negotiate commercial terms, and convert enquiries into confirmed bookings.
• Coordinate with clients and internal teams to ensure smooth execution of confirmed catering orders.
• Identify opportunities to upsell bakery products, desserts, customised cakes, refreshments, and additional catering services.

3. Client & Operational Coordination

• Act as the main point of contact between clients, management, chefs, and the operations team.
• Ensure all client requirements are communicated accurately to the kitchen and production teams.
• Coordinate order confirmations, quantities, delivery timings, special dietary requirements, and event logistics.
• Monitor customer satisfaction and resolve service-related concerns professionally.
• Follow up after events to collect feedback and develop opportunities for repeat business.

4. Sales Administration & Reporting

• Maintain an updated database of corporate clients, prospects, enquiries, and sales leads.
• Track quotations, conversion rates, confirmed orders, and revenue generated.
• Prepare regular sales pipeline reports and updates for management.
• Monitor market trends, competitor activities, and opportunities for new catering packages.
• Ensure timely follow-up on payments and outstanding invoices in coordination with the accounts team.

Candidate Requirements

• Diploma or degree in Sales, Marketing, Hospitality Management, Events Management, or a related field is preferred.
• Minimum 2–4 years of experience in corporate sales, catering sales, hospitality sales, or event sales.
• Experience in a bakery, catering company, restaurant, or food service business would be an advantage.
• Proven ability to generate new business, develop corporate accounts, and achieve sales targets.
• Strong communication, presentation, negotiation, and client relationship management skills.
• Ability to prepare quotations, proposals, and customised catering packages.
• Good organisational skills and the ability to manage multiple client enquiries simultaneously.
• Proficiency in MS Office and basic sales reporting; CRM experience is an advantage.
• A proactive, customer-focused approach with the ability to work independently and as part of a team.

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.
• Number of new corporate accounts acquired.
• Conversion rate of catering enquiries into confirmed orders.
• Revenue generated from corporate catering and events.
• Growth in repeat business and existing client accounts.
• Client satisfaction and retention.
• Timely follow-up on leads, quotations, and payments.