Job Title: Sales Development Representative

Employment Type: Full-time

Working Hours: Graveyard Shift (Aligned with US Time Zone)

About Us:

At PeopleAvenue, we believe in the power of great people to transform businesses. As a trusted offshoring partner, we help purpose-driven companies in Australia and the US scale smarter by connecting them with exceptional talent across marketing, recruitment, virtual assistance, and more.

We're a passionate team committed to creating meaningful opportunities—for our clients, our candidates, and our community. With a people-first mindset and a tailored approach, we don't just fill roles—we build long-term success stories.

About the Role:

We are looking for a high-performing Sales Development Representative (SDR) to drive outbound pipeline generation for our offshoring and outsourcing services. This role is designed for someone who understands the commercial landscape and can execute targeted, strategic outreach using Account-Based Marketing (ABM) principles.

You will be responsible for identifying high-value opportunities, building Ideal Customer Profiles (ICPs), and executing multi-channel prospecting campaigns. This is not a volume-based role—you are expected to bring structure, strategy, and ownership to your pipeline.

This role reports directly to the CEO and COO, ensuring strong alignment with company growth priorities and strategic direction.

Key Responsibilities:

Sales Strategy & Execution

• Develop and execute a targeted outbound sales strategy aligned with revenue goals

• Drive pipeline generation for offshore staffing and outsourcing services

• Apply Account-Based Marketing (ABM) strategies to penetrate high-value accounts

ICP Development & Targeting

• Build and refine Ideal Customer Profiles (ICPs) based on market demand and commercial goals

• Continuously optimize targeting based on campaign performance and data insights

Outbound Prospecting & Engagement

• Execute multi-channel outreach across LinkedIn, email, and cold calling

• Conduct strategic cold calls daily, not just high-volume dialing

• Utilize LinkedIn as a primary platform for daily outreach, engagement, and relationship building

• Leverage LinkedIn Sales Navigator for prospecting, account mapping, and targeting

• Personalize outreach to improve engagement and conversion rates

Pipeline Management

• Manage and maintain an accurate pipeline within CRM platforms (e.g., HubSpot or similar)

• Track activities, follow-ups, and conversion metrics

• Ensure consistent pipeline movement and follow-through

Performance Expectations

• Execute a minimum of 20–40+ targeted outreach activities per day (across channels)

• Generate at least 4 qualified meetings per week within the first few months

• Maintain consistent pipeline activity aligned with revenue targets

Other Responsibilities

• Collaborate with internal teams to align on messaging, targeting, and campaign execution

• Provide insights on market trends and prospect feedback

• Utilize AI tools to improve outreach efficiency, personalization, and productivity

• Maintain high standards of professionalism, ownership, and accountability

What We're Looking For:

• Proven experience selling offshoring or outsourcing services (non-negotiable)

• Background in B2B sales development or business development

• Strong understanding of Account-Based Marketing (ABM)

• Ability to create and execute effective sales strategies

• Experience in developing ICPs aligned with commercial objectives

• Hands-on experience with CRM systems such as HubSpot or equivalent

• Strong experience utilizing LinkedIn and LinkedIn Sales Navigator for daily outreach

• Demonstrated ability to perform cold calling and strategic outbound engagement

• Demonstrated ability to leverage AI tools for sales outreach and workflow optimization
  

Skills & Attributes We Value:

• Strong commercial thinking and results-driven mindset

• High level of ownership and accountability

• Excellent communication and relationship-building skills

• Ability to work in a fast-paced, target-driven environment

• Strategic and analytical approach to prospecting and pipeline management

Reporting Line:

Reporting directly to the CEO and COO