Client Location: Florida, USA

Employment Type: Full time

Working Hours: 9AM – 6PM EST

About Us:

At PeopleAvenue, we believe in the power of great people to transform businesses. As a trusted offshoring partner, we help purpose-driven companies in Australia and the US scale smarter by connecting them with exceptional talent across marketing, recruitment, virtual assistance, and more.

We're a passionate team committed to creating meaningful opportunities—for our clients, our candidates, and our community. With a people-first mindset and a tailored approach, we don't just fill roles—we build long-term success stories.

About the Role:

People Avenue is looking for a high-impact Growth Marketer to support one of our Healthcare Staffing clients in the U.S., specializing in education and allied health recruiting.

This role is focused on one thing: driving real results—candidates, conversations, and placements.

This is not a traditional social media marketer role. You'll be working closely with the client's team to execute targeted outreach, activate candidate pipelines, and support revenue-generating marketing initiatives.

A core part of your role will be reaching out to university program directors (PT, OT, and allied health programs), booking webinars and Lunch & Learn sessions, and helping convert those into candidate pipelines. Your success will be measured by your ability to generate interest, engagement, and ultimately, placements.

This role requires someone who is proactive, confident, and not afraid to do outreach—you'll be initiating conversations, following up consistently, and driving opportunities forward.

You'll also support email marketing campaigns, database activation, and content creation—ensuring everything ties back to business outcomes, not just activity.

If you're someone who loves execution, thrives in fast-paced environments, and wants your work to directly impact revenue—this role is for you.

Key Responsibilities:

Outreach & Pipeline Generation

• Execute targeted email and LinkedIn outreach to university program directors (PT, OT, etc.)

• Book webinars / Lunch & Learn sessions with graduating cohorts

• Manage outreach lists, follow-ups, and engagement tracking

• Drive consistent outreach activity with the goal of generating qualified interest and booked opportunities

Email Marketing & Campaign Execution

• Build and manage email campaigns and drip sequences

• Activate and nurture existing candidate databases

• Optimize messaging to improve open rates, replies, and conversions

• Align campaigns with recruiter needs and active roles

Candidate Acquisition Campaigns

• Support initiatives to generate candidates from:

  • Events (e.g. conferences, job fairs)

  • Outreach campaigns

  • Webinar funnels

• Assist in executing campaigns that drive applications and candidate engagement

Content & Social Media Support

• Create or coordinate content for:

  • LinkedIn, Facebook, Instagram

  • Email campaigns

• Ensure all content is aligned with revenue and recruitment goals

• Maintain consistency with brand guidelines and templates

Marketing Support for Sales & Recruiting

• Assist in developing:

  • Pitch decks

  • Marketing collateral

  • Sales enablement materials

• Support recruiters and account managers with content that enhances outreach and conversion

Marketing Operations & Organization

• Organize campaigns, assets, and workflows using tools like ClickUp

• Maintain a clear structure for:

  • Campaign tracking

  • Content calendars

  • Performance reporting

What We're Looking For:

• Experience in marketing, outreach, or lead generation (B2B preferred)

• Strong understanding of email marketing and campaign execution

• Comfortable executing high-volume outreach and follow-ups

• Confident communicator who is not afraid to initiate conversations and engage prospects

• Ability to write clear, engaging, and persuasive copy

• Highly organized with strong execution skills

• Comfortable working in a fast-paced, results-driven environment

Experience in Healthcare, Staffing & Recruiting, or B2B industries is a strong plus

Skills & Attributes We Value:

• Results-oriented mindset (focus on outcomes, not just activity)

• Strong communication and relationship-building skills

• Proactive, confident, and persistent

• High ownership and accountability

• Ability to balance creativity with structure and process

• Positive attitude aligned with People Avenue's Good Energy culture

Reporting Line:

Reporting directly to the Marketing Manager / Client Stakeholders