Effectiveness Director

Company Description

Think Differently is a recruitment consultancy with expertise in the media communications sector in Ireland. Our dedicated focus is on creating real opportunities for our candidates, clients, and future talent, and we do this through a unique ecosystem that supports inclusion to drive a more diverse workforce. Contact us today for a confidential conversation about the work we do.

Role Description

This is a full-time Media Effectiveness Director position within a key Global Media Agency in Dublin. The successful candidate will be responsible for overseeing all aspects of media effectiveness, including analysing campaign performance, developing data-driven insights to drive strategy, providing leadership to the team to optimise media investments, and collaborating with cross-functional teams. You will collaborate with key clients and internal teams to improve campaign effectiveness ensuring we correctly identify and then deliver on short-term and long-term goals. You will proactively identify measurement opportunities and use these to share actionable insights.

Youll work within a wider team but also have a key role is shaping and building out this role for future opportunities.

Some Key Responsibilities:

• Assess and optimise clients current marketing & media strategy with a data driven approach
• Develop and deploy marketing effectiveness measurement frameworks across key clients and with internal teams
• Drive understanding and use of relevant tools within planning teams
• Drive continual education of internal teams with regards to effectiveness theory, tools and techniques, and help them integrate these into their planning
• Collaborate with account leads and strategy directors to ensure a joined-up effectiveness agenda is in place for your clients
• Assist in the design of reports, dashboards, and presentations to support agency and client development
• Identify emerging trends, data sets and techniques that can be leveraged to improve current or future activities.

Qualifications

• 6+ years of media planning, buying, and measurement experience with a strong emphasis on data-driven insights and media analytics
• Demonstrated experience in media research and analytics with a deep understanding of media measurement methodologies, including attribution, multi-touch, and media mix modelling
• Proven ability to analyse campaign performance, develop key insights, and optimise media investments across various media channels
• Excellent communication skills with the ability to present findings and insights to both technical and non-technical teams
• Ability to lead and
• Strong leadership and team management skills with the ability to provide guidance and direction to a cross-functional team to optimize media investments
• Bachelor's or Master's degree in Marketing, Business Administration, Communication, or a related field
• Experience in the media and advertising industry is a must

Salary from 70K DOE

To find out more contact our trusted partners at ThinkDifferently.ie or apply below

At ThinkDifferently.ie we are an equal opportunity agency. All applicants will beconsidered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, ethnic origin or disability status