Paid Ads Strategist /Media Buyer (Lineage)

Paid Ads Strategist/Media Buyer (Lineage)

Location: Sta. Rosa, Laguna (Hybrid - 4 days onsite and 1 day wfh)

Employment Type: Full-Time

Job Description

We are seeking a skilled Media Buyer / Paid Ads Strategist who can plan, launch, optimize, and scale paid advertising campaigns across Meta, Google, TikTok, and other platforms. The ideal candidate is data-driven, understands full-funnel marketing, and can maximize results while collaborating regularly with the executive and client teams.

Key Responsibilities

• Plan ad strategies based on client goals (lead generation, awareness, conversions).
• Launch, manage, and optimize campaigns in Meta Ads Manager, Google Ads, and other advertising platforms.
• Create and test audiences, placements, bidding and types, and creative variations.
• Set up tracking pixels, events, custom conversions and CAPI.
• Work closely with the client team on ad copy and video direction.
• Monitor performance daily and implement data-driven optimizations.
• Produce weekly and monthly campaign reports with insights and next steps.
• Coordinate with the Growth Team to improve data performance with less quality lead.
• Use Go High Level to review pipelines, track lead quality, verify form submissions, and support sales automation alignment.

Qualifications & Skills

• 2+ years of proven work experience in ads for brands or marketing agencies.
• Strong expertise in Meta Ads Manager for Meta and Google Ads.
• Experience with pixel setup, events, conversion tracking, and attributions.
• Ability to measure, track, and implement optimizations to reduce CPA/ROAS.
• Familiarity with Go High Level for checking lead pipelines, tracking submissions, and aligning campaigns with submissions.
• Ability to manage and scale large campaigns with big budgets.
• Amenable to ad hoc client meetings, with flexibility to accommodate various time zones as needed

Nice to Have

• Knowledge of TikTok Ads, LinkedIn Ads, or YouTube Ads.
• Experience with e-commerce (catalog and ASA) optimization.
• Understanding of funnel strategies and the testing.
• A testing experience with creatives and landing pages.

Core Skills

• Campaign setup & optimization
• Budget management
• Ad/audience strategy
• Data interpretation & reporting
• Creative testing and decision-funnel awareness & tracking
• Go High Level Platform understanding

What We Offer

• Flexible work hours and remote options.
• Opportunities for professional development and training.
• A collaborative and supportive team environment.
• HMO