Website Content Manager

Website Content Manager | Hybrid Set up (4 days onsite and 1 day wfh)

Overview

Lineage Journey is looking for a Website Content Manager to lead the creation, management, and optimization of our website content. This role plays a key part in shaping how our brand communicates online—ensuring every page, message, and user journey is clear, engaging, and conversion-driven. You will collaborate closely with our marketing, design, and development teams to build a seamless digital experience that reflects our mission and drives growth.

Key Responsibilities

Content Management

• Manage and update all website content including landing pages, blogs, and core pages
• Manage and update Youtube Channel
• Oversee content publishing using CMS platforms (e.g., Prismic, Wistia)
• Ensure consistency in tone, messaging, and brand voice across all pages

Content Strategy

• Develop and execute a website content strategy aligned with marketing and business goals
• Plan and maintain content calendars for website updates and campaigns
• Identify opportunities to improve content performance and user experience

SEO & Optimization

• Optimize pages for search visibility (keywords, metadata, internal linking)
• Work with SEO and performance teams to improve rankings and organic traffic
• Continuously refine content based on data insights

Cross-Team Collaboration

• Work with designers and developers to ensure content is visually and functionally optimized
• Align website messaging with paid ads, social media, and overall campaigns
• Coordinate approvals and revisions with internal stakeholders

Performance Tracking

• Monitor key metrics such as traffic, engagement, and conversions
• Generate reports and provide actionable insights
• Implement improvements based on performance data

Quality Assurance

• Ensure all content is accurate, error-free, and user-friendly
• Maintain proper website structure, navigation, and content flow

Qualifications

• 2–4+ years experience in website content management or digital marketing
• Strong experience with CMS platforms (Webflow preferred)
• Solid understanding of SEO best practices
• Strong writing, editing, and proofreading skills
• Basic understanding of website structure and UX
• Experience with analytics tools (Google Analytics, Search Console)

Key Skills

• Content Strategy & Planning
• SEO & Optimization
• CMS Management (Webflow preferred)
• Copywriting & Editing
• Data Analysis
• Attention to Detail
• Collaboration

Success Metrics

• Improved website traffic and engagement
• Maintained 100% website uptime and integrity
• Higher conversion rates on key pages
• SEO ranking improvements
• Consistent and timely content delivery

Why Join Lineage Journey

• Be part of a purpose-driven brand focused on growth and impact
• Collaborate with a creative and strategic team
• Play a key role in shaping our digital presence and user journey