Director of Public Relations and Communications

We are proud to be partnering with a Major Insurance Holdings Company, a prominent market leader in the Insurance sector, to secure their next Director of Public Relations and Communications.

This is a critical executive appointment for an accomplished, highly-strategic communications leader ready to serve as the chief architect of the organization's public narrative and reputation management within a complex, highly regulated industry. The successful candidate will be pivotal in defining the corporate identity across all channels and cultivating high-impact relationships with key media, financial stakeholders, and the public.

If you possess a proven track record in high-stakes communications leadership, especially within the financial or insurance sector, and a master's command of both digital and traditional media landscapes, we invite you to explore this exceptional opportunity.

Key Responsibilities

Strategic Leadership & Media Management

• Develop and Execute: Design and deploy comprehensive, integrated communication strategies that are tightly aligned with core business objectives and growth plans.
• Principal Spokesperson: Act as the official company spokesperson and primary media liaison, especially for all critical, high-stakes announcements and public engagements in a regulated environment.
• Executive Counsel: Provide astute, real-time strategic advisory and counsel to the Senior Leadership Team, informed by continuous monitoring of the public and media environment.
• Message Coherence: Ensure absolute consistency and strategic coherence across all organizational messaging, both internal and external.

Digital Ecosystem & Engagement

• Strategic Oversight: Govern the entire digital strategy, covering the corporate website, all social media channels, and online outreach programs.
• Data-Driven Content: Champion innovative, data-driven content initiatives aimed at significantly enhancing audience engagement and brand visibility.
• Performance Optimization: Utilize digital performance metrics and advanced analytics to continually refine and optimize audience engagement methodologies.

️ Brand Governance & Creative Direction

• Brand Guardian: Serve as the uncompromising guardian of the corporate identity, enforcing strict consistency in branding, visual standards, and tone of voice across all organizational output.
• Creative Vision: Establish the creative vision and high-quality standards for all communication and promotional materials.

Public Advocacy & Community Investment

• Reputation Campaigns: Design and execute targeted Public Relations (PR) campaigns to proactively strengthen the corporate image and build public goodwill.
• Stakeholder Relations: Cultivate and nurture influential, long-term relationships with journalists, industry opinion leaders, and key external partners.
• CSR Leadership: Lead the strategic planning and execution of the Corporate Social Responsibility (CSR) programs and community investment initiatives.

Reputation Safeguarding & Crisis Control

• Grievance Resolution: Oversee a structured, constructive process for effectively handling and resolving all external grievances and public feedback.
• Crisis Preparedness: Develop, implement, and regularly drill the definitive Crisis Communication Playbook and protocols to ensure rapid and effective issue mitigation.

Qualifications & Experience Required

• Academic: Bachelor's or Master's degree essential, preferably in Communications, Public Relations, Strategic Marketing, or a closely related discipline.
• Executive Track Record: A minimum of 10 years of progressive professional experience in Corporate Communications, with at least 5 years specifically dedicated to executive leadership and team management.
• Industry Experience: Significant, proven experience in a highly regulated sector (e.g., Insurance, Banking, or Financial Services) is highly preferred.
• Proven Success: Demonstrated history of successfully navigating complex media relations, driving robust integrated digital strategies, and materially building brand equity.
• Leadership & Poise: Exceptional executive presence, mastery of interpersonal and negotiation skills, and a proven ability to lead confidently and effectively during high-stakes crisis scenarios.
• Bilingual Mandate: Flawless command of both Thai and English (written and spoken) is a non-negotiable mandatory requirement.