Technical Copywriter & Social Media Marketing Specialist

Qualification/ คุณสมบัติ

Education: Bachelors Degree in business, Marketing or similar.

Experience: 2+ years experience in online marketing including SEO, Email Marketing, Online Advertising, social media, CPC, Content Creation and Forum Marketing.

Key Job Responsibility/ หน้าที'รับผิดชอบหลัก

• Ensure that released content accurately engages prospective target audiences including but not limited to potential investors, potential and existing clients, potential future employees, suppliers, and contractors.
• Collaborate with key people within the organization to stay on top of the most recent technological developments and amend content strategies as required to publicize as needed.
• Develop and maintain relationships with editors of international oil and gas publications securing publication stops for technical papers and case studies throughout the year.
• Keep up to date on competitor announcements and content releases and design competitive content strategies to present Dexon as a competitive industry leader.
• Ensure a strong presence from Dexons global subsidiaries across Dexons marketing channels including the American and German offices. Engage with general managers from Dexons regional offices monthly to ensure adequate exposure and representation.
• Ensure website content is updated on a regular basis including weekly news updates and fresh content.
• Create and implement online advertising campaigns using CPC, Remarketing, and banner advertising strategies.
• Create and implement a strategy for active forum marketing to include posting on and becoming involved in relevant online forum discussions related to the inspection industry.
• Create and implement social media strategies to include all social media platforms such as LinkedIn, Facebook, Google Plus etc.