Job Openings Assistant Sales Manager on Trade

About the job Assistant Sales Manager on Trade


Position Title

Assistant Sales Manager On Trade


Reporting TO

Head of Sales


Start Date

Candidate Availability


About the Company


Wine & Spirits



Phnom Penh Cambodia






Key Responsibilities


·         Company ambition includes the focused development of the On Trade channel where the Group’s brands must be heavily promoted and activated to engage various target consumers. The On Trade channel is key in facilitating consumer recruitment and conversion into the company portfolio of Premium brands, ensuring sustainable growth of the Group in this market.


·         Reporting to the Head of Sales, the incumbent will be responsible for delivering brand objectives both quantitatively (volume and profit) and qualitatively (visibility, activation, consumer engagement) for all contracted outlets. He/She will review performance of the PR CAM universe of outlets, and recommend appropriate commercial strategy to his/her Manager : revisit all investments, define commercial strategy and plans that enable to block competitors on our leading categories and catch up market share over competitors on growth relay categories.


·         The incumbent is responsible drive sales to Key Wholesalers who will distribute authorized PR CAM products to Contracted Outlets. He/She will also have the responsibility to drive Key Wholesalers to expand PR CAM business in non-contracted outlets serviced by Key Wholesalers, aka opening new outlets. The incumbent will build solid business plans (sales forecasts, A&P forecasts and marketing plans) with each Key Customer.


·         The incumbent will coach and manage a team of 1 direct report (Sales Executives) across all On-Trade channels: TOT, HEB, LEB, RES, and NC. He/She will also have to establish credibility to coach and manage sales teams, supervisors, managers of on trade Customers who support the depletion of PR CAM products.


·         The incumbent will be responsible for specified net sales targets and/or key brand volumes across the On Trade Channel to be disclosed during on-boarding, with the understanding to grow sales year on year.


Aside from managing the on-trade team, the incumbent will also directly manage all Customers under the following channels: o International Hotels/Resorts


Any Customers under Regional or Global partnership arrangement with the Group


·         Key Missions include but are not limited to:

·         Key Accountability to drive volume, net sales and CM, as well as to manage A&P funds.


·         Manage sales in Contracted Outlets in order to develop profitable business for PR CAM


·         Drive major PRS Brand Activations


·         Manage wholesalers in a professional manner through designing and implement business plans by wholesaler: sales and A&P forecasts, usage of their marketing funds, monthly brand activation calendars, training and coaching of their salesforce



Experience / Knowledge Required


·         Degree holder with formal business qualifications or equivalent

·         Minimum 7 years working experience in sales

·         Experience in liquor, luxury or FMCG industry is a plus

·         Computer literate Proficient in Excel and PowerPoint

·         Excellent command of spoken and written English


Personal and behavioral skills:


·         Excellent critical thinking and analytical skills

·         Organized and strong result orientation

·         Entrepreneurial mindset and proactive with strong time-management skills

·         Energetic and outgoing personality who enjoys the night life

·         A team player with excellent interpersonal and communication skills

·         Excellent record of leading high performing teams

·         Sociable and can easily build professional relationships with new Internal and External customers




$1500 - $1800



Other Benefits TBA during interview


Working Hours

Mon – Fri 8:00AM -5:30PM


Interview Process

2-3 Process


Recruiter Contact Details

Leng Jeudy

089 611377 / 081 435666

Telegram : 098825434