About the job SENIOR GROWTH MARKETING EXECUTIVE
At Topica, our mission is to make education accessible to everyone and enable lifelong learning. We’re a multidisciplinary team that’s passionate about creating products that improve people’s lives. We believe our growth would come by building a core team that will focus exclusively on how to make world-class products.
As a well-rounded Marketer, you will work cross functional teams to drive growth for Edumall platform, from acquisition to activation and engagement. You will play the key role in working between the high level management and execution team to ensure the delivery of critical projects for Edumall.
What will you do?
- Planning & Executing the Go-to-market strategy of critical growth projects, with internal teams or agencies
- Working alongside Head of Growth to develop strategy and project roadmaps for Edumall growth, from branding to user acquisition & user engagement
- Being the voice of users in Edumall to drive the team towards developing features that can help users learn effectively and efficiently
- Running experiments to test new ideas, new schemes and programmes to the market.
- Staying updated with new trends, especially ones that are relevant to education & online learning to inform Edumall team
What do you need to bring?
- Relevant experience from a similar role, preferably with experience from online platform (e-commerce, marketplace, ride-hailing) and handling substantial projects with large budgets.
- Hands-on experience on optimising paid media channels including Google, Facebook. Knowing other retargeting channels like Criteo, RTB is a plus
- Have a basic understanding of SEO. Having experiences with ahrefs is a plus.
- Accuracy in data management, master in statistical reasoning and strong analytical mindset
- Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritise high impact activities
- Hands-on experience with web analytics and A/B testing tools
Comfortable breaking down a topic / analysis and explaining it to different departments
What will you gain?
You will be joining Topica at the beginning of an exciting journey, and will be given a large degree of freedom in shaping and impacting your role. Furthermore, we offer an attractive remuneration package, matching our requirements and expectations.
If you have any questions, please feel free to reach out to us via email: firstname.lastname@example.org. Please refer to “Senior Growth Marketing Executive” in email subject