Job Openings Growth Specialist

About the job Growth Specialist

At Topica, our mission is to make education accessible to everyone and enable lifelong learning. We’re a multidisciplinary team that’s passionate about creating products that improve people’s lives. We believe our growth would come by building a core team that will focus exclusively on how to make world-class products.
As an Growth Executive, you will join the Acquisition Growth team to help us grow the users. Our Acquisition team elements are all about Data-informed, User-Centric and Experiments in order to drive a Sustainable Growth for Topica.
Join us in the mission of bringing education access to all.

As a Growth Executive, you will lead the growth team, focusing on growing user acquisition through multiple channels. You are expected to play a pioneering role in exploring new acquisition channels to ensure that Topica has a sustainable growth.

What will you do?

  1. Join the planning for Growth and manage the execution, while working with Performance & SEO Team.
  2. Plan & Execute Growth Strategy including (but not limiting to) Digital, Social, Engagement, Referral...
  3. Tracking & reporting all marketing activities from Advertising to Sales, managing CPL, CAC, CPO...
  4. Work with related departments to lift up activated users; with insights generated from your own campaigns
  5. Conduct and present competitive analyses and market research to generate insights that could help improve our acquisition growth.
  6. Keep abreast with the latest trends and changes in marketing, especially in digital industry.

What do you need to bring?

    1. Relevant experience from a similar role, preferably with experience from ecommerce and handling substantial projects with large budgets (+100 K USD/month)
    2. Hands-on experience on optimizing media channels including SEO, Digital, Offline...
    3. Master in data management, statistical reasoning. You are confident in Excel, Data Studio…
    4. Optimization instincts, product savvy, and an analytical mindset
    5. Master project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities.
    6. Hands-on experience with web analytics and A/B testing tools
    7. Comfortable breaking down a topic / analysis and explaining it to different departments

What will you gain?

  • Flexible working hours
  • Lunch and parking allowance
  • Fast paced and multinational working environment
  • Supportive and professional colleagues
  • Awesome & open co-working space
  • Internal Training (Technical & Functional); Opportunities for English Training

You will be joining Topica at the beginning of an exciting journey, and will be given a large degree of freedom in shaping and impacting your role. We provide an environment where you can be best of yourself, grow with us and together we make it work. You will play an important part in helping us reach the next destination.
Furthermore, we offer an attractive remuneration package, with benefits, matching our requirements and expectations.