Job Openings Brand Manager

About the job Brand Manager

At Topica, our mission is to make education accessible to everyone and enable lifelong learning. We’re a multidisciplinary team that’s passionate about creating products that improve people’s lives. We believe our growth would come by building a core team that will focus exclusively on how to make world-class products. 

Being a Brand Manager, you will play a critical role in promoting Topica brand to our users and prospects. This position requires you to think creatively and strategically to develop a 12-years old brand that is under intensive transformation. This is a challenging opportunity yet would be very exciting and well-rewarded.

Your main objectives will be

-     Help Topica define its brand identity that is highly relevant in a modern era of online learning.

-     Build brand preferences and brand top-of-mind among our target audiences.

What will you do?

  • Develop Brand identity and Brand strategy for Topica brand and sub product brands in different segments
  • Cascade strategies into brand campaigns and social activities to help build brand preferences among our target users
  • Manage and guide the team to run marketing campaigns across various channels, focusing on social media platforms. Ensure that branding is consistent across advertising and campaigns
  • Keep track on market performance and online trends, especially in education industry, to identify opportunities/threats for Topica brand.
  • Develop strategy to grow Topica brand visibility, both offline and online channels with a focus on social media platforms.
  • Good writing skill, public speaking skill and good sense of aesthetic

What do you need to bring?

  • At least 2-3 years of experience in managing brand team of minimum 2-3 people, preferably in education, commerce or FMCG industry
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices

What will you gain?

  • Flexible working hours
  • Lunch and parking allowance
  • Fast paced and multinational working environment
  • Supportive and professional colleagues
  • Awesome & open co-working space
  • Internal Training (Technical & Functional); Opportunities for English Training

You will be joining Topica at the beginning of an exciting journey, and will be given a large degree of freedom in shaping and impacting your role. We provide an environment where you can be best of yourself, grow with us and together we make it work. You will play an important part in helping us reach the next destination.

Furthermore, we offer an attractive remuneration package, with benefits, matching our requirements and expectations.