Solution Lead - Personalisation

About Trideca

Trideca is Australia's trusted strategy, AI, and digital transformation partner - helping some of the nation's largest enterprises (including NAB, Suncorp, Optus, Medibank, and AGL) drive meaningful business impact through technology.

With offices in Melbourne and Sydney and projects spanning multiple industries, we thrive on solving complex challenges, delivering cutting-edge solutions, and pushing the boundaries of what's possible.

About the Role

We are looking for a Solution Lead - Personalisation to join our team based in Melbourne (Hybrid). In this role, you will work with our client to lead the personalisation strategy and technical execution across their digital, email, and owned channels using Salesforce Marketing Cloud, Salesforce Data Cloud, and Adobe Target.

• Own the personalisation strategy and framework - designing the foundational architecture for how we personalise across digital, email, and owned channels.
• Build from the ground up - establish best practice standards, governance models, decision frameworks, guardrails and ethical principles for personalisation that the business can scale against. Including how audiences are built, how experiences are triggered, how tests are structured, and how results are measured.
• Get hands-on in the platforms - technically configure and validate personalisation tooling across Salesforce Marketing Cloud Next, Salesforce Data Cloud, and Adobe Target; this is not a PowerPoint-only role.
• Lead discovery and solutioning conversations with stakeholders across marketing, product, data, and engineering - translating business ambitions into executable technical designs.
• Champion best practice - proactively call out where shortcuts will create long-term debt, where tooling is being misused, and where there are smarter ways to achieve the outcome. Inspire confidence in personalisation as a capability, articulate the roadmap clearly to both technical and non-technical audiences, and build internal advocacy.
• Work across the Salesforce ecosystem - connecting Data Cloud segments and activations through to Marketing Cloud journeys and Adobe Target experiences in a coherent, joined-up way.

About the Candidate

Essential Requirements

• Deep hands-on experience with Salesforce Marketing Cloud and Salesforce Data Cloud - including journey builder, content personalisation, and integration patterns; Marketing Cloud Next experience highly regarded. Also able to configure data streams, unify profiles, build segments, and activate audiences; understanding of how Data Cloud powers real-time personalisation is essential.
• Passion and experience for AI is a must have either with Adobe target or Salesforce
• Adobe Target experience - able to set up A/B and multivariate tests, experience targeting, and recommendations; knows the platform well enough to configure it correctly, not just describe it.
• Exceptional communication skills - able to present complex technical concepts simply, challenge decisions, influence without authority, and adapt your message for engineers, marketers, and executives alike.
• Strong problem-solving ability - able to navigate ambiguity, work across competing constraints (speed vs. quality, personalisation vs. privacy), and find pragmatic paths forward.
• Cross-functional collaboration experience - comfortable working at the intersection of marketing, data engineering, product, and technology teams.
• Understanding of consent and privacy in personalisation - experience building guardrails and governance frameworks that protect customer trust while enabling relevant experiences.
• Experience with audience segmentation and CDP strategy - understanding of how to structure data models to power personalisation at scale.

Why Choose Trideca?

Empowering Women in Technology: We are committed to closing the gender gap in technology. With our dedicated road map for women, you'll find tailored opportunities to advance your career, supported by mentorship, leadership programs, Women in Technology Chapter and inclusive policies like menstruation leave and flexible working options.

Growth Through Learning: Your growth is our priority. At Trideca, you'll have access to a wide range of learning and development initiatives, from certifications and workshops to personal development programs, ensuring you are always at the forefront of technology and innovation.

Work Your Way: Our flexible work policy supports you to balance your personal and professional life.

Trideca Values

Clients Come First
We obsess over our clients; they mean everything to us and are central to everything we do. We take the time to understand them, so we can deliver outstanding experiences and create moments of WOW.

We Celebrate Our Differences
We are stronger and more successful when we include and appreciate different backgrounds, ideas, and experiences. Diversity helps us be more creative, solve problems better, and achieve more. By valuing everyone's unique contributions, we create a cohesive workplace where everyone can thrive and grow.

Achieve Greatness Together
Business is a team sport, and we are here to win. We respect, value, and inspire each other to bring our best to raise the bar. We will high-five you when you've nailed it and have honest discussions when you don't.

Own Your Space
We own our space, relationships, and client outcomes. We are fully committed and accountable to ourselves and each other; we deliver what we commit to. We adopt a commercial outlook and expect everyone to think and make decisions like we are the CEO.

Encourage Open Debate
We encourage discussion and debate while relentlessly focusing on our overarching vision and purpose in line with our core values; the outcome each and every time is a total commitment to execute what has been decided.

Have Fun, Go Nuts
No explanation is required, have fun, go nuts.

We also believe that the unique contributions of everyone at Trideca is the driver of our success. To ensure that our products and culture continue to embrace everyone's perspectives and experiences, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability. We are passionate about creating a workplace that fosters active participation and provides an equal playing field, where merit and accomplishment are the sole criteria for success. We encourage candidates from all backgrounds to apply. We celebrate the diversity of our workforce and are dedicated to creating an environment where everyone feels welcome, valued, and included.