Regional CRM Manager (Spain, DK, DACH, Poland, Ro, Sweden, RoW)

Our client is a digital services provider operating within the iGaming field. They are now growing their CRM department and seeking to hire a Regional CRM Manager.

Job Summary

We are looking for a Regional CRM Manager to lead our CRM efforts for the Spanish, Swedish, Danish, Polish, Romanian or Swiss/Austrian market. Youll be responsible for designing and executing customer lifecycle strategies to drive engagement, retention, and customer lifetime value. You should have a deep understanding of Nordic customer behavior, iGaming/online entertainment experience, and CRM best practices.

Responsibilities:

• Develop and manage localized CRM strategies for the Swedish, Danish, Romania, Polish, Swiss/Austrian, market (Email, SMS, push notifications, onsite messaging, etc.)
• Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation
• Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
• Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns
• Monitor KPIs such as retention rate, conversion, CLV, and churn and proactively act on insights
• Ensure all campaigns are compliant with local regulations and responsible gaming practices
• Act as the main point of contact for all CRM-related initiatives in the specific market

Requirements:

• 3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment
• Fluent English (written and spoken)
• Strong understanding of the required market and user behavior
• Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.
• Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis
• Excellent communication, planning, and organizational skills
• Self-starter with the ability to work independently in a fast-paced environment

What is on offer?

• Competitive salary package
• Opportunity to join a fast-growing, international company
• Creative freedom and ownership of your market
• Remote-first culture with flexible working hours
• Dynamic and collaborative work environment