B2B CRM Operations Manager

Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth, driving retention, engagement, and long-term success. As they continue to grow, they are looking for a B2B CRM Operations Manager to join their team in Cyprus.

About the Role

The B2B CRM Operations Manager plays a critical role in coordinating the planning and delivery of CRM activities for the B2B partners. Youll act as an operational link between internal teams and external partners, ensuring campaigns are delivered on time, on brief, and aligned with performance goals.

In this role, youll also be responsible for monitoring key campaign and market KPIs, ensuring continuous alignment with business targets, and proactively flagging risks or opportunities. Effective communication with partners is essential - from collecting requirements and feedback to aligning on strategy and priorities.

Responsibilities

• Coordinate the planning and delivery of B2B CRM activities across Nigeria, Greece, and Romania, ensuring partner-specific needs and priorities are reflected.
• Maintain close communication with B2B partners to gather requirements, align on retention strategy, and manage feedback loops.
• Ensure all CRM campaigns and offers are properly prepared, validated, and launched in line with each partners calendar, brand guidelines, and regulatory constraints.
• Oversee internal workflows and task assignments to ensure timely and high-quality delivery.
• Monitor key partner-level KPIs (e.g. player engagement, reactivation rates, bonus efficiency) and coordinate follow-up actions.
• Collaborate with BI and Account Managers to evaluate campaign performance and drive data-informed improvements.
• Document and maintain campaign briefs, process flows, and communication logs for full visibility and accountability.
• Act as an internal advocate for B2B partners, balancing their goals with operational capacity and platform capabilities.

Requirements

• 2-3 years of experience in CRM operations, ideally in the iGaming, fintech, or digital marketing space.
• Experience in a B2B setup and understanding of partner/client dynamics.
• Excellent communication and project management skills.
• Data-driven mindset with the ability to work with segmentation, KPIs, and performance reports.
• Ability to work cross-functionally and deliver under deadlines.
• Fluency in English is required.
• Strong understanding of local regulatory landscapes is preferred.