Regional CRM Manager RoW

Our client is a digital services provider operating within the iGaming field. They are now growing their CRM department and seeking to hire a Regional CRM Manager.

We are seeking a Regional CRM Manager to lead CRM strategy and execution across the Rest of World (RoW) markets, including regions such as LATAM, Asia, Africa, and other emerging territories. This role will be based in either Denmark or Cyprus, offering a dynamic opportunity to shape multi-regional engagement strategies. The ideal candidate will bring experience in international CRM management and a strong understanding of diverse customer behaviors and regulatory requirements.

Responsibilities

• Design and manage localized CRM strategies for RoW markets (Email, SMS, push notifications, in-app, and onsite messaging)
• Own the customer lifecycle and optimize touchpoints across onboarding, engagement, retention, reactivation, and churn prevention
• Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
• Work cross-functionally with content, design, product, and analytics teams to deliver effective campaigns
• Monitor and report on CRM KPIs such as CLV, retention, conversion, and churn and apply data insights to drive performance
• Ensure CRM campaigns comply with local laws, data privacy regulations, and responsible gaming practices where relevant
• Serve as the primary CRM contact for all RoW-related markets and initiatives

Requirements

• 3+ years of experience in CRM, ideally within iGaming, fintech, or digital entertainment
• Demonstrated success in managing multi-regional or international CRM programs
• Fluent in English (other languages are a plus, especially Spanish, Portuguese, or Arabic)
• Strong hands-on experience with CRM platforms such as Braze, Optimove, Salesforce, or similar
• Excellent analytical skills and experience in segmentation, A/B testing, and campaign optimization
• Strong communication, collaboration, and project management skills
• Proactive, adaptable, and comfortable working across varied cultural and market contexts
• Based in or willing to relocate to Denmark or Cyprus

What is on offer?

• Competitive salary and benefits package
• Office presence in either Denmark or Cyprus
• An opportunity to take ownership of diverse global markets
• A collaborative and multicultural team environment
• Fast-growing, innovative company with room for growth and creativity