CRM Manager Sweepstakes - US

Our client is a digital services provider operating within the iGaming field. They are now growing their CRM department and seeking to hire a Regional CRM Manager.

We are seeking a Regional CRM Manager to lead CRM strategy and execution for sweepstakes across US market. The ideal candidate will bring experience in international CRM management and a strong understanding of diverse customer behaviors and regulatory requirements.

Responsibilities

• Design and manage localized CRM strategies for sweepstakes project within US market (Email, SMS, push notifications, in-app, and onsite messaging)
• Own the customer lifecycle and optimize touchpoints across onboarding, engagement, retention, reactivation, and churn prevention
• Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
• Work cross-functionally with content, design, product, and analytics teams to deliver effective campaigns
• Monitor and report on CRM KPIs such as CLV, retention, conversion, and churn and apply data insights to drive performance
• Ensure CRM campaigns comply with local laws, data privacy regulations, and responsible gaming practices where relevant
• Serve as the primary CRM contact for all RoW-related markets and initiatives for sweepstakes

Requirements

• 3+ years of experience in CRM, ideally within iGaming, fintech, or digital entertainment
• Demonstrated success in managing multi-regional or international CRM programs
• Must have experience with Sweepstakes in the US market
• Fluent in English (other languages are a plus, especially Spanish, Portuguese, or Arabic)
• Strong hands-on experience with CRM platforms such as Braze, Optimove, Salesforce, or similar
• Excellent analytical skills and experience in segmentation, A/B testing, and campaign optimization
• Strong communication, collaboration, and project management skills
• Proactive, adaptable, and comfortable working across varied cultural and market contexts
• Based in or willing to relocate to Cyprus

What is on offer?

• Competitive salary and benefits package
• An opportunity to take ownership of diverse global markets
• A collaborative and multicultural team environment
• Fast-growing, innovative company with room for growth and creativity