Email Marketing Specialist (Klaviyo Expert)

We're Hiring | Email Marketing Specialist (Klaviyo Expert)
Location: Onsite – Gojra
Company: Triva Global
Employment Type: Full-time
About the Role

We are looking for a results-driven Email Marketing Specialist (Klaviyo Expert) who can not only manage and optimize email campaigns but also contribute to end-to-end eCommerce marketing strategies.

The ideal candidate is data-driven, creative, and performance-focused, with strong expertise in automation, segmentation, and customer lifecycle marketing, along with hands-on experience in eCommerce growth tactics such as promotional campaigns, loyalty programs, and conversion optimization.

Key Responsibilities

Email Marketing & Automation

• Plan, execute, and optimize targeted email marketing campaigns for product launches, promotions, and retention
• Manage end-to-end email production: segmentation, content, design coordination, QA, and deployment
• Build and optimize automation flows:
  • Welcome series
  • Abandoned cart
  • Browse abandonment
  • Re-engagement campaigns
  • Upsell & cross-sell journeys
• Monitor and improve key KPIs: Open Rate, CTR, Conversion Rate, Revenue Contribution

eCommerce Marketing & Growth

• Collaborate on website promotional strategies including homepage banners, seasonal campaigns, and landing pages
• Support execution of loyalty programs, referral campaigns, and retention initiatives
• Optimize customer journey across email and website touchpoints
• Work on improving conversion rate (CRO) through targeted messaging and offers
• Manage and enhance customer reviews, testimonials, and trust-building elements
• Align email campaigns with product launches, discounts, and sales events

Performance & Optimization

• Conduct A/B testing (subject lines, creatives, CTAs, timing, segmentation)
• Analyze campaign performance and provide data-driven insights
• Perform competitor research and stay updated with email + eCommerce trends
• Ensure compliance with GDPR, CAN-SPAM, and industry best practices

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 2–4 years of experience in Email Marketing / Lifecycle Marketing / CRM
• Strong command of tools: Klaviyo (preferred), Mailchimp, HubSpot, ActiveCampaign
• Hands-on experience in eCommerce marketing (Shopify or similar platforms preferred)
• Expertise in automation flows, segmentation, and personalization
• Basic knowledge of HTML/CSS for email customization (plus point)
• Strong copywriting skills focused on engagement & conversions
• Analytical mindset with ability to interpret campaign data

Soft Skills

• Detail-oriented and highly organized
• Creative thinker with strong campaign ideation skills
• Excellent communication and collaboration abilities
• Ability to perform in a fast-paced, growth-driven environment

What We Offer

Competitive salary package
Accommodation & meals (for outstation candidates)
Growth and learning opportunities
Collaborative work environment
Performance-based bonuses

How to Apply

Send your resume + portfolio to: https://forms.gle/QpPuEeXx7r48qfeb8