Social Media Manager

Location: Gojra, Pakistan — Onsite
Working Days: Monday to Friday
Office Hours: 9:00 AM – 6:00 PM
Accommodation: Furnished accommodation provided for eligible outstation employees
Meals: Three meals per day provided by the company
Eligibility for Accommodation & Meals: Male employees only

Role Overview

The ideal candidate should combine strategic thinking, creativity, analytics, client-facing communication, campaign management, and commercial awareness. You will be expected to understand a client's objectives, develop a practical social media plan, present proposals, manage budgets and campaigns, analyze results, and continuously improve performance.

Key Responsibilities

1. Social Media Strategy & Planning

• Develop comprehensive social media strategies based on client objectives, target audiences, industries, and market positioning.
• Create monthly and quarterly social media plans, content calendars, campaign roadmaps, and growth strategies.
• Define content pillars, brand voice, audience personas, posting frequency, and platform-specific strategies.
• Develop strategies for Facebook, Instagram, LinkedIn, X, TikTok, and other relevant platforms.
• Conduct competitor, audience, industry, and trend research.
• Identify opportunities for organic growth, paid campaigns, engagement, lead generation, and brand awareness.

2. Content Strategy & Execution

• Plan and coordinate engaging social media content, including static posts, carousels, reels, videos, stories, polls, and text-based content.
• Provide creative briefs and clear direction to graphic designers, video editors, and content writers.
• Ensure all content aligns with the client's brand identity, objectives, and marketing strategy.
• Review and approve content before publishing.
• Maintain consistency in brand messaging and visual identity across platforms.

3. Social Media Management

• Manage and maintain multiple social media accounts and client profiles.
• Schedule and publish content using relevant social media management and scheduling tools.
• Monitor comments, messages, mentions, reviews, and audience interactions.
• Develop appropriate community-management and engagement strategies.
• Stay updated with platform algorithms, features, trends, and best practices.

4. Paid Campaigns & Budget Management

• Plan, launch, monitor, and optimize social media advertising campaigns.
• Develop campaign objectives, audiences, creatives, messaging, placements, and KPIs.
• Manage campaign budgets responsibly and allocate spending based on performance.
• Monitor metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, engagement rate, conversion rate, and reach.
• Conduct A/B testing of audiences, creatives, copy, offers, and campaign structures.
• Identify underperforming campaigns and implement corrective actions.
• Prepare recommendations for budget scaling and campaign optimization.

5. Analytics, Performance & Reporting

• Track social media performance using platform analytics and reporting tools.
• Analyze organic and paid performance against predefined KPIs.
• Prepare weekly and monthly performance reports for management and clients.
• Identify trends, opportunities, weaknesses, and areas requiring improvement.
• Translate analytics into actionable recommendations rather than simply reporting numbers.
• Present campaign results, insights, achievements, challenges, and next-step strategies to clients.

6. Client Proposals & Pitching

• Understand client requirements, business objectives, target audience, and marketing challenges.
• Develop professional social media strategy proposals and campaign plans.
• Prepare presentations, campaign concepts, content plans, media plans, and budget recommendations.
• Participate in client meetings and strategy discussions.
• Present and pitch social media strategies and campaign proposals to international clients.
• Clearly communicate expected outcomes, KPIs, timelines, deliverables, and budgets.
• Revise strategies and proposals based on client feedback.

7. Team Collaboration

• Work closely with graphic designers, video editors, content writers, SEO specialists, paid media specialists, and other marketing team members.
• Provide clear briefs, deadlines, references, and strategic direction to the creative team.
• Coordinate multiple projects and ensure timely delivery.
• Maintain brand consistency across all client deliverables.

8. Market & Trend Research

• Continuously monitor social media trends, emerging platforms, content formats, algorithms, and competitor activities.
• Experiment with new content formats and growth opportunities.
• Research successful campaigns and identify strategies that can be adapted for clients.
• Stay informed about developments in AI-powered social media and marketing tools.

Required Qualifications

• Bachelor's degree in Business, Digital Marketing, or a related field.
• 5 years of professional experience in Social Media Management, Social Media Strategy, or Digital Marketing (UK Side).
• Proven experience managing social media accounts for businesses or international clients.
• Strong understanding of Facebook, Instagram, LinkedIn, X, TikTok, and their respective algorithms.
• Strong knowledge of organic and paid social media marketing.
• Hands-on experience with social media advertising platforms and campaign management.
• Strong understanding of social media analytics, KPIs, reporting, and performance optimization.
• Experience preparing social media strategies, content calendars, campaign plans, and proposals.
• Strong presentation and client-pitching skills.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple clients, campaigns, deadlines, and priorities simultaneously.
• Creative mindset with strong commercial and strategic thinking.
• Experience with AI tools for content creation, research, analysis, and social media workflows.
• Proficiency with social media scheduling, analytics, reporting, and project-management tools.
• Portfolio of social media accounts, campaigns, strategies, or client work is required.

What We Offer

• Fair compensation based on skills, experience, and performance.
• Company-provided accommodation for eligible outstation male employees.
• Breakfast, lunch, and dinner provided by the company.
• Training, mentorship, exposure to international clients, and career development opportunities.
• Support for employees during important family milestones.
• A collaborative workplace with team activities and employee engagement initiatives.
• Work with international clients and gain practical experience in global digital marketing.

Why Join TriVA Global?

• Global Exposure – Work directly with international clients and brands.
• Strategic Ownership – Take ownership of social media strategies, campaigns, and results.
• Career Growth – Develop expertise across social media, paid advertising, analytics, AI, and digital marketing.
• Collaborative Environment – Work alongside creative, marketing, e-commerce, and technology professionals.
• Exciting Projects – Gain exposure to e-commerce, web development, AI, branding, marketing, and other digital solutions.
• Professional Development – Learn through practical projects, mentorship, and continuous training.