Social Content Creator & Strategist

Location: Remote
Type: Contractor (Part-Time, ~20h/week, with potential to scale)
Reports To: Project Manager & Production Lead

PLEASE READ BEFORE APPLYING
We are only reviewing candidates who submit their application through this link:  https://forms.clickup.com/9017085020/f/8cqbk2w-73657/772NJNJ40H6NCYP2ZA

Applications submitted elsewhere will not be considered.

Who we're looking for

Were hiring a Social Content Creator & Strategist with a strong editorial sense and working knowledge of short‑form video content across TikTok, Instagram Reels, YouTube Shorts, LinkedIn, X/Twitter, and Substack.

This role requires someone deeply connected to U.S. social culture, news cycles, and creator-driven content, someone who knows whats trending, whats worth talking about, and how to translate a thought leaders voice into engaging content across platforms.

Youll be expected to lead content ideation, develop editorial direction, and shape storytelling across multi-format deliverables, working from raw material like podcast clips, Zoom calls, archival speeches, and Substack essays.

This is not a social media manager role. This role owns the editorial direction and content ecosystem, turning raw ideas and assets into cohesive, publishable social narratives, and helping define how the brand shows up across platforms in a way that is relevant, timely, and strategically aligned.

Key Responsibilities

Short-Form Video Content Direction

• Develop strategic short-form video concepts for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn
• Use raw or archival footage (Zoom, interviews, speeches, etc.) to map out video ideas and formats
• Provide clear editorial direction and references to guide editors, including hooks, pacing, captions, and tone
• Ensure edits feel native to the platform and reflect current visual and cultural trends

Social Media Trend Awareness & Content Repurposing

• Stay up to date with platform trends, audio trends, editing styles, and viral formats
• Propose new video ideas, hooks, and transitions inspired by current social media culture
• Identify ways to repurpose long-form content (Substack posts, podcasts, live sessions) into short-form clips, carousels, or quote graphics
• Adapt and remix existing content (from podcasts, speaking engagements, or social posts) into fresh formats for TikTok, Reels, and carousels
• Write original hooks, copies and concepts, collaborating with the Marketing Assistant on captions, threads, variations, and platform distribution
• Analyze what other thought leaders or competitors are doing to identify whitespace, uncover opportunities to differentiate, and suggest improvements or new approaches

Content Strategy & Editorial Cohesion

• Lead the editorial tone and voice across all content formats, ensuring consistency in message and storytelling across platforms
• Translate brand pillars (e.g. Founder Mode, Diaspora Mindset, Progressive Capitalism) into weekly themes and multi-platform content ideas
• Create structure around the idea-to-content flow, from Substack essays to POV clips, carousels, and social posts
• Own the editorial curation of Mojs social content across platforms
• Curate, organize, and combine existing assets (photos, clips, memes, screenshots, references) into intentional content
• Translate one core idea into a connected social content ecosystem, not isolated posts
• Work closely with production and editors by providing clear, executable direction
• Make editorial decisions around what to use, what to cut, and what to prioritize

Platform Growth & Content Optimization

• Review content performance and share insights on whats working or needs iteration
• Collaborate with the team to refine tone, hooks, or angles to maximize impact across each platform
• Recommend ways to optimize video structure, captions, and publishing timing based on analytics or platform shifts
• Contribute ideas around how AI tools and automation could streamline the creative workflow and content ideation process

Workflow & Delivery

• Use ClickUp to manage all content ideas and track status
• Deliver clean, organized creative briefs, video references, and visual examples to editors
• Apply revisions and updates quickly and clearly
• Communicate proactively with the internal team to align on deliverables and timelines

Key Performance Indicators (KPIs)

• Delivery of content aligned with brand voice and editorial strategy
• Execution of weekly content calendar with trend-aware, high-quality deliverables
• Strong contributions to brainstorms and strategic ideation
• Growth in platform engagement and content performance
• Cohesive storytelling and tone across formats and platforms
• Efficient communication and handoff process with editors and creative collaborators
• Ability to manage and deliver a healthy mix of evergreen, reactive, and archival-based content weekly

What You Bring

Required Skills & Experience

• 2+ years working on social-first content strategies across platforms (TikTok, IG, LinkedIn, Twitter, YouTube)
• Working knowledge of short-form editing and what makes a video perform
• Strong storytelling instincts and understanding of editorial tone and timing
• Ability to repurpose long-form formats (essays, interviews, podcasts) into digestible, high-performing short-form content
• Experience leading or shaping content as a system, not just creating individual posts
• Up-to-date with platform trends, meme culture, and U.S. news cycles
• Familiarity with creator economy voices and how to build a thought-leadership brand
• Confident in writing hooks, video references, content scripts, and caption direction
• Clear communicator who works well with production teams and creatives
• English fluency required

Preferred Qualifications

• Experience working with digital creators, founders, or influencers
• Experience developing content in collaboration with marketing teams
• Familiarity with CapCut, Descript, mobile editing apps, Frame.io
• Understanding of how to connect Substack, LinkedIn, and Instagram in a cohesive strategy
• Spanish fluency is a plus

Why This Role Is Important

You'll play a key role in shaping how mission-driven founders and organizations show up publicly. This role combines editorial judgment, cultural fluency, and strategic thinking to turn ideas and existing assets into impactful, trend-aware content that builds trust, authority, and long-term relevance across platforms.

What to Expect: Our Application Process

We respect your time and aim for clarity. Heres how it works:

1. Apply through ClickUp
2. Complete a short assignment via TestGorilla
3. Interview with Recruitment & Ops Coordinator
4. Second interview or role assessment
5. Final interview with Founder & CEO
6. Welcome to Trolley!

Steps may vary slightly depending on the role — well guide you through it!

We are only reviewing candidates who submit their application through this link https://forms.clickup.com/9017085020/f/8cqbk2w-73657/772NJNJ40H6NCYP2ZA

About Us

Who We Are
Trolley is a fast-growing creative operations company delivering high-impact digital and marketing solutions. We collaborate with high-profile clients to strategize, produce, and optimize compelling content that drives engagement, brand visibility, and business growth. Our creative team functions as a fully integrated powerhouse—combining strategy, design, production, and performance analysis to deliver world-class results.

AI Mindset & Continuous Innovation
Our team works with an AI-first mindset, and we look for people who are genuinely excited about using technology to make their work faster, smarter, and more creative. Everyone at Trolley integrates AI into their daily work, and we expect new team members to contribute to this culture of curiosity, experimentation, and continuous improvement. AI evolves every day. New tools and capabilities are constantly emerging, and as a team, were learning in real time, testing, exploring, and figuring out what actually moves our work forward. This requires people who are naturally curious, who enjoy experimenting, and who aren't afraid to try new approaches to improve how we operate. We value people who:

• Use AI to support research, organization, content development, and problem-solving
• Stay open to learning new tools and proactively share discoveries with the team
• Look for ways to simplify workflows and increase efficiency without sacrificing quality
• Use AI thoughtfully, keeping brand voice, strategy, and context at the center
• Collaborate with the team to strengthen our internal systems and creative output through informed AI usage

Our long-term vision is clear: we believe AI will become the standard operating model for creative and production teams across the industry. Were doing the work early so that, as this shift becomes the norm, Trolley is already operating as an expert and industry leader. We want people who are excited to grow with this evolution and help us stay ahead of whats coming.

We Operate Under Founder Mode
Trolley is built on a Founder Mode mindset—an operating system rooted in ownership, strategic thinking, and execution at speed. Here, we look for people who take initiative, think like entrepreneurs, and use tools like AI to optimize how work gets done. But Founder Mode isnt about going it alone—its about working within high-trust, collaborative teams where contribution matters more than control. We value creativity, resourcefulness, and clear communication. If youre driven by impact, thrive in dynamic environments, and believe in scaling through systems, not stress—this is the place for you.

Why Join Us?

• Work with the Best: We recruit globally to connect top talent with forward-thinking companies.
• Tech-Driven Efficiency: Leverage the latest AI and tools to amplify your impact.
• Human-Centric Approach: Our systems are designed to support and elevate people, not replace them.
• Training for Success: We provide world-class training to ensure you excel in every aspect of your role.

Benefits at Trolley
At Trolley, we believe in building a company that works for you — not the other way around. That means freedom, tools, and culture that support both your creativity and your execution. We offer:

• Work from anywhere
• Flexible schedule and time off — no micromanaging
• Direct collaboration with the Founder
• Access to top-tier AI tools (Perplexity, ChatGPT, ClickUp Brain and more)
• Clear path for long term career growth
• A supportive company culture grounded in ownership and prioritizing progress over perfection

Be Part of the Future of Work
Trolley is now accepting applications from ambitious professionals who want to work at the intersection of technology and creativity. Join us in shaping the next era of work.