Marketing Executive

About the Role:

We are looking for a dynamic and creative Marketing Executive who can drive brand awareness, engagement, and lead generation through strategic marketing initiatives. The ideal candidate should be proactive, trend-aware, and capable of executing both digital and on-ground campaigns.

Responsibilities

• Plan and execute marketing campaigns across digital and offline channels
• Manage social media platforms, including content planning, posting, and engagement
• Coordinate with design and content teams to create marketing materials (posts, banners, videos, etc.)
• Conduct market research and competitor analysis to identify trends and opportunities
• Assist in organizing promotional events, campaigns, and brand activations
• Monitor campaign performance and generate reports with actionable insights
• Support lead generation efforts and collaborate with the BD/Sales team
• Maintain brand consistency across all communication channels

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 1–3 years of relevant marketing experience
• Strong understanding of digital marketing tools and platforms
• Familiarity with social media trends and audience behavior
• Good communication and interpersonal skills
• Creative thinking with attention to detail
• Ability to multitask and meet deadlines

Preferred Skills

• Experience with tools like Meta Ads Manager, Google Ads, or email marketing platforms
• Basic understanding of SEO and content marketing
• Experience in campaign planning and execution
• Analytical mindset with the ability to interpret data