Job Title: Head of Sales
Job Type: Full-Time
Location: On-site – Lahore, Pakistan
Shift: Night


About Troxis

Troxis is a fast-growing software development company delivering innovative technology solutions to clients across the US, UK, Europe, Australia, and the Middle East. We specialize in Custom Software Development, AI Solutions, Cloud Services, Digital Transformation, SaaS Development, and Dedicated Development Teams.

We are looking for an experienced Head of Sales to lead our global business growth initiatives, drive revenue, build strategic client relationships, and establish a high-performing business development function.


Position Overview

The Head of Sales will own the organization's overall sales and business development strategy, revenue growth, customer acquisition, sales pipeline, strategic accounts, partnerships, and sales team performance.

The successful candidate will combine strong leadership with hands-on commercial expertise and will be responsible for developing and executing go-to-market strategies across software development, AI, SaaS, digital transformation, and technology services.

The role requires strong experience selling to international clients, enterprise organizations, C-level executives, technology decision-makers, and business leaders.


Key Responsibilities

• Develop and execute the company-wide Sales & Business Development strategy aligned with business objectives; own organizational revenue targets and establish growth plans for international markets.
• Identify high-potential industries, geographic markets, customer segments, and vertical markets for growth; develop market-entry and account-penetration strategies for new opportunities.
• Design and establish company-wide sales processes, methodologies, playbooks, qualification frameworks, and best practices that enable scalable and repeatable sales execution across all territories.
• Design the organizational structure for the Sales and BD function; determine optimal territory coverage, team composition, and reporting structure.
• Build, scale, and lead the complete Sales and Business Development organization; hire, mentor, and develop sales managers and BD managers; establish organizational KPIs and performance standards.
• Lead, manage, and oversee multiple sales and business development managers; conduct performance reviews, provide coaching, and develop leadership capability within the organization.
• Establish company-wide revenue targets, sales forecasts, and KPIs; monitor organizational performance against targets and drive continuous improvement in sales effectiveness.
• Maintain accurate company-wide sales forecasts and develop executive-level reporting on organizational pipeline, revenue, conversion rates, win rates, sales velocity, and achievement against targets.
• Monitor and analyze market trends, competitor positioning, and emerging revenue opportunities; continuously refine go-to-market strategy based on market intelligence.
• Develop scalable lead-generation and prospecting strategies leveraging sales intelligence platforms, account-based selling, signal-based strategies, and sales automation at the organizational level.
• Work closely with Marketing to align demand generation strategy, campaigns, content, and lead programs with sales objectives and buyer journeys.
• Collaborate with Technical, Product, and Delivery teams to ensure sales commitments align with organizational capabilities and support client success.
• Collaborate with Finance and Operations on pricing strategy, revenue forecasting, compensation planning, and commercial planning
• Represent Troxis at industry forums and strategic events to build brand presence with key decision-makers and enterprise clients.
• Shape and establish sales and BD culture; build accountability for results, continuous improvement mindset, and customer-centric approach across the organization.
  

Required Qualifications

• Bachelor's degree in business administration, Marketing, Management, Computer Science, Engineering, or a related field.
• MBA or relevant advanced qualification is preferred.
• 8–12+ years of progressive experience in Sales, Business Development, Enterprise Sales, Technology Sales, or IT Services.
• Proven experience leading sales/business development teams.
• Strong track record of achieving and exceeding revenue targets.
• Demonstrated experience selling software development, SaaS, AI, cloud, digital transformation, or technology services.
• Strong experience working with international markets and enterprise clients.
• Proven C-level and executive stakeholder management experience.
  

Preferred Qualifications

• Experience selling to North America, UK, Europe, Middle East, or other international markets.
• Existing network of enterprise or technology decision-makers is a strong advantage.
• Experience in a software house, SaaS company, technology consultancy, or digital transformation organization.
• Proven experience building sales teams and processes from the ground up.
• Strong understanding of technology buying cycles and enterprise procurement.
• Experience with complex, high-value, multi-stakeholder deals.
• Strong understanding of AI and emerging technology trends.
  

What We're Looking For

We are looking for a revenue-focused commercial leader, not simply a sales manager.
The ideal candidate will have the strategic vision to define where Troxis should grow, the leadership capability to build a high-performing sales organization, and the commercial expertise to personally drive high-value opportunities and enterprise relationships.
You should be comfortable operating at both executive strategy and hands-on deal level, with a strong understanding of international technology markets and the ability to translate Troxis's technical capabilities into compelling business value for clients.

Why Join Troxis?

• Lead the commercial growth of a fast-scaling technology and AI company.
• Work with international clients and enterprise decision-makers.
• Shape and execute the company's global sales and business development strategy.
• Build and lead a high-performing sales organization
• Work across AI, SaaS, software development, and digital transformation.