Job Openings Social Media Manager

About the job Social Media Manager

Job Title: Social Media Manager
Employment Type: Full-Time
Work Mode: On-site
Location: Johar Town, Lahore, Pakistan
Shift: Night

Position Overview

The Social Media Manager will work closely with Content, Design, Video, Business Development, Sales, and Leadership teams to strengthen brand visibility, audience engagement, qualified lead generation, employer branding, and measurable business growth.

Key Responsibilities

Social Media Strategy & Brand Growth

  • Develop and execute the company's overall social media strategy aligned with brand, marketing, employer branding, and business growth objectives.
  • Own the company's presence across LinkedIn, Instagram, Facebook, YouTube, TikTok, X, and other relevant platforms.
  • Develop monthly and quarterly social media plans, content pillars, campaign themes, and platform-specific strategies.
  • Establish a consistent brand voice, content direction, and publishing standards across all social channels.
  • Oversee the planning and strategic direction of performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, TikTok Ads, and other relevant channels.
  • Develop and review full-funnel paid media strategies covering awareness, consideration, lead generation, conversion, remarketing, and customer acquisition.
  • Coordinate campaign requirements across Search, Display, Paid Social, Video, Retargeting, and Lead Generation formats in collaboration with the Performance Marketing team or relevant specialists.
  • Monitor and manage comments, DMs, mentions, tags, reviews, and audience interactions.
  • Monitor audience sentiment and identify potential brand or reputation concerns.

Content Strategy & Planning

  • Develop and manage structured content calendars across all social platforms.
  • Translate complex software, AI, technology, and business concepts into clear and engaging social content.
  • Write and review captions, hooks, CTAs, campaign messaging, and platform-specific social copy.
  • Identify content opportunities relevant to B2B technology and international audiences.

Lead Generation & Funnel Optimization

  • Develop performance campaigns focused on generating qualified B2B leads and sales opportunities for company's software, AI, SaaS, and technology services.
  • Monitor lead quality and campaign contribution across the lead-to-opportunity funnel.
  • Identify funnel drop-offs and recommend improvements to increase conversion rates.
  • Support Conversion Rate Optimization (CRO) initiatives across campaigns and landing pages.

Creative Performance & Experimentation

  • Collaborate with Graphic Designers, Brand Designers, Animators, Video Editors, and Content teams to develop high-performing organic and paid creative assets.
  • Lead concepts for Reels, Shorts, carousels, static ads, video ads, animations, employee features, and campaign content.
  • Analyze creative performance to identify winning hooks, messaging, formats, CTAs, and visual approaches.

Required Qualifications & Experience

  • Bachelor's degree in marketing, Media Sciences, Mass Communication, Advertising, Business Administration, Communications, or a related field.
  • 3–5 years of professional experience in Social Media Management, Digital Marketing, Performance Marketing, Content Marketing, or Brand Communication.
  • Proven experience independently managing organic social media channels and paid digital campaigns.
  • Strong understanding of LinkedIn, Instagram, Facebook, YouTube, TikTok, and X.
  • Working knowledge of GA4, Google Tag Manager, pixels, conversion events, and UTM tracking.
  • Strong understanding of digital marketing metrics including CPL, CPA, CAC, CTR, CPC, conversion rate, and ROAS.
  • Excellent English writing, editing, storytelling, and communication skills.
  • Strong analytical ability to translate campaign data into actionable business recommendations.

Preferred Skills

  • Experience working with a software house, SaaS company, AI company, technology brand, or B2B organization.
  • Experience running international B2B lead-generation and demand-generation campaigns.
  • Understanding of MQLs, SQLs, marketing funnels, lead nurturing, attribution, and pipeline generation.

Tools & Platforms

  • Meta Business Suite / Meta Ads Manager
  • Google Ads
  • Hootsuite / Buffer / Sprout Social
  • Adobe Creative Suite
  • ChatGPT / Claude / Gemini and relevant AI marketing tools

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