Job Title:
Head of TikTok Live Operations (North America)

Location:
North America (Preferred: West Coast, US)

Employment Type:
Full-time 

Job Overview

We are seeking an experienced Head of TikTok Live Operations to lead and build our TikTok Live business in the North American market. This role is a 0–1 leadership position, responsible for end-to-end live commerce strategy, execution, and team building, with full ownership of live GMV and performance.

This is a high-impact role reporting directly to senior leadership, ideal for candidates with strong overseas live commerce experience and a proven track record of delivering results.

Key Responsibilities

• Own the overall TikTok Live business in North America, including:

  • Live studio setup and operations

  • Live commerce strategy and execution

  • Product selection and merchandising strategy

  • Live marketing mechanics and paid traffic integration

• Build and manage the live commerce team from scratch, including:

  • Hosts / streamers

  • Influencer & creator collaborations

  • Live operations and product teams

  • Post-sale and operational coordination

• Establish SOPs, training systems, and performance management processes

• Lead TikTok content and live strategy across:

  • Live streaming

  • Influencer-led live sessions

  • Brand-owned live accounts

• Analyze performance data (GMV, conversion rate, ROI, traffic efficiency) and continuously optimize strategies to improve results

• Collaborate cross-functionally with marketing, supply chain, and operations teams

Qualifications

• Bachelors degree or above

• 5–10 years of relevant experience in live commerce, content commerce, or social e-commerce

• Proven experience in planning and executing live streaming campaigns with measurable GMV results

• Strong team-building and people management experience

• Excellent data analysis and problem-solving skills

• Strong understanding of TikTok ecosystem, especially TikTok Live and TikTok Shop

• Fluent in English (working proficiency required)

• Able to travel frequently or be based overseas long-term

• Highly results-driven, resilient, and comfortable working in a fast-paced environment

Preferred Qualifications

• Based in the US with citizenship or permanent residency (green card)

• Prior experience building live commerce operations in North America

• Experience with cross-border DTC or global consumer brands

• Familiar with both influencer-led and brand-owned live streaming models

Interview Process

• 2 interview rounds

  1. TikTok / Live Commerce Lead

  2. Executive Leadership (COO level)