B2B Products and Business Analytics

A. PROFILE

Role Title: B2B Products and Business Analytics
Reporting to: Commercial and Business Product Senior Manager
Division: B2B & Wholesales
Department / Section: B2B & Wholesales

B. CONTEXT

Purpose: To support B2B Business growth by implementing and developing Fixed Line & FTTH Products and Services, directly leading product portfolio management and ensuring User Acceptance Testing, Business Cases validation, Deliver Business Insightful Reporting, Product qualities, Revenue and Customer trends and maintain to increase the profitability of overall business growth.
Context: B2B and Wholesale Department sets the strategic direction and runs the day-to-day operations of all B2B and Wholesale product development, marketing and sales activities. It focuses on selling integrated B2B and Wholesale solutions based on data-driven approach to pricing.

C. ROLE ACCOUNTABILITIES

Product portfolio management:

• Evaluate new product opportunities from market analysis, customers' feedback, and across product. Manage the overall product lifecycle of B2B Fixed Line & FTTH related Product & Services to sustain the revenue uplift.
• Manage to be compliance all configuration changes of products - accordance with the U9 internal process flows. Verify for UAT testing results and fix error and issues without deviations or errors – before launch. Also, analyse and fix product related issues after launched.
• Puts in place product monitoring procedures to ensure that all product launches in timely manner and meet the stated proposition and owns any actions/adjustments required
• Prepare Product Briefing documents and Carry out training to ensure that Sales and Sales Support functions are adequately trained on B2B Services. Discuss and Prepare product & service briefing and required things by align with B2B marketing team for POSM activities.
• Define required Terms and Condition related with Products & Services - by conduct with RA, Legal & Regulatory teams.
• Undertakes proactive and reactive product health monitoring checks to identify potential issues or problems and takes necessary actions to contribute revenue maximizing.
• Monitor and analyse product performance, customer lifecycle, and service quality, and recommend initiatives to improve revenue, customer retention, and operational efficiency.

Business Performance Analysis & Reporting:

• Prepare and deliver regular business performance reports and actionable insights on competitor benchmark, product health, revenue, customer trends, churn, partner performance, commissions, and other key business KPIs to support management decision-making. (weekly, monthly & ad-hoc)
• Track and evaluate business case (BC) performance, including proposal-to-PO conversion, and identify opportunities to improve commercial effectiveness.
• Analyse regional and partner-wise business performance, including revenue, customer, and service termination trends, and provide recommendations to drive business growth.

Business Cases verification:

• Validate the Fixed Line Business Cases (Revenue, EBITDA & IRR) and collaborate with stakeholders to ensure the BCs margin and approval compliance.

System & Process Enhancing:

• Define and enhance required process flows of service delivery and complaint solving for good customer experience
• Working with U9 IT department to enhance existing portals and system (if required)

D. KEY PERFORMANCE INDICATORS

• New Products & Service Launched in time with Quality assurance
• Business Performance Analysis & Reporting
• Churn Analysis and Reduce Customers' Complains
• Business Cases Verification Revenue & EBITA contribution from existing and new products & services (Fixed Line + FTTH and others)
• Develop P&S documents in time

E. WORKING RELATIONSHIPS & DECISION MAKING

Interacts with:
Internal: Sale, Finance, Service Ops, Marketing, Procurement, Technology, Customer Experience, Regulatory
External: Vendors, Customers (if required)

Decision Making

Business Cases Verification, UAT testing

F. EXPERIENCE AND QUALIFICATIONS

Minimum Experience & Essential Knowledge

• 3-5 years of work experience within a comparable telecom company in a similar role or related role where developing products and services has played a significant role
• Must have good fundamental knowledge of telco products
• Must have experience of product development and customer management life cycles
• Proven record of strong leadership and cross functional negotiation and effective communication skills
• Strong experience in data analytic skills by using MS Advanced Excel and PowerPoint Presentations

Minimum Entry Qualifications

• Bachelor/Master degree in Marketing/Computer Science/Telecommunication/Management