Trade Marketing & Budgeting Senior Specialist

A. PROFILE

Role Title: Trade Marketing & Budgeting Senior Specialist
Reporting to: Trade Marketing Senior Manager
Division: Sales & Distribution
Department / Section: Sales & Distribution

B. CONTEXT

Purpose: This position is responsible for executing indoor and outdoor merchandising, ensuring maximum visibility and optimal placement of POSM materials on the ground and within dealer/distributor outlets to attract customers and drive revenue. This position also oversees branding vendors, conducts market research on competitor activities and supports dealer engagement activities and handle all the marketing spending budget and process with external teams.
Context: 

The Department is responsible for executing and implementing consumer business strategy and building brand affinity and connect in order to achieve growth in customer market share and revenue market share; through focus on the various business and distribution channels and customer experience.

The Trade Marketing division drives brand awareness and visibility of U9 products and services in the market, and plays a key role in helping our dealer network communicate and market U9 products to the customer.

C. ROLE ACCOUNTABILITIES

Warehouse Management

• Providing stocks materials with quantity to do pre U9 IN so that warehouse will do spacing for upcoming stocks and vendors can deliver as per timeline.
• When vendors deliver stocks materials to Warehouse, have to STO (Stock Transfer Order) to DTRs.
• Communicating Regional Team regards STO through email as well as WhatsApp's and phone call.
• Checking Warehouse delivery according to the timeline daily manner.
• Communicating regional teams delivered van/express/truck name, contact number and follow up delivery arrival.
• Visiting Distributor warehouses and warehouse for campaign material stock level status and condition.

Assisting Expense Request/Claim and Invoice of Employee

• Verifying taxation sealed claim of Regional Trade Marketing Specialist and Trade Marketing Manager's Requests.
• Assisting Trade Marketing Activities/Trips/Cash claim of Trade Marketing Manager and Specialist and clearance to treasury department.
• Ledgering CDC Taxation and Expense of trade marketing.

Dealer/Cross Functional Engagement and Support

• Monitor stock movement within dealer stores, recommend promotions or special deals on slow moving or near expiry products or promotions
• Develop new methods and ideas to reach target audience and improve brand perception
• Support trade marketing planning and rolling out campaigns to increase demand among distributors and retailers
• Conduct field visits and training to improve dealer engagement and customer service levels
• Support CSR and other cross functional teams in community and customers' engagement efforts and activities
• Coordinate with government bodies such as city development committees for compliance purposes

Vendor Management

• Monitor POSM produced by vendors for quality and quantity control, ensure that all materials are in line with U9 branding guidelines
• Oversee agency reports and day-to-day activities plan of vendor staff

Reporting

• Preparing and collecting POSMs usage report from regional trade marketing team.
• Downloading Vendor Geo-tagged Photo Report
• Providing guideline and training to regional trade marketing team regarding cash advance, claim process, trip and leave request process and reporting procedure.

Budgeting

• Assist in day to day marketing budget and related budgetary duties.
• Working closely with Finance planning team and SAP team for solving budget and spending related issues
• Take a role of Focal Person and initial checker for Request for Payments (RFP) and Move to channel(MTC) in SAP system
• Responsible for budget Planning, Managing and forecasting of entire Marketing Department.

D. KEY PERFORMANCE INDICATORS

• Advertising awareness: Brand equity index bard on 3rd party survey results
• Visibility: Maximum outdoor visibility and quality of POSM
• Internal/External Alignment: Accurate and timely coordination between vendors, finance, procurement and regions for permanent and temporary outdoor visibility campaigns
• Marketing Budget and Reporting
• RFP, STO, PR, SCR

E. WORKING RELATIONSHIPS & DECISION MAKING

Interacts with:
Internal: Sales team, Central Trade marketing team, Finance Teams, Facilities Teams, Marketing Team
External: Dealers, distributors, key outlets, customers, vendors and government officers

Decision Making

Decisions on trade marketing materials and placements for visibility

F. EXPERIENCE AND QUALIFICATIONS

Minimum Experience & Essential Knowledge

• 3 – 5 years' work experience in a trade marketing position
• Demonstrated experience implementing operational trade marketing campaigns, working with outlets on POSM display and vendors on producing branding materials
• Experience with distribution logistics, specifically monitoring the ordering and movement of stock from warehouse to stores
• Experience supervising and coaching a team to deliver on day-to-day plans
• Strong communication and negotiation skills, assertive and goal-oriented attitude
• Proficiency in Microsoft office applications (word, Excel, PowerPoint, Outlook)
• Basic understanding of digital technology

Minimum Entry Qualifications

• Bachelor's degree in communications, marketing or relevant field from a recognized university
• Sufficient physical health to walk around outside for periods of time
• Ability to travel when necessary to visit regional field teams and locations
• Intermediate level Business English (verbal and written)
• Ability to communicate effectively in local language (both verbal and written)