Digital Product Executive

A. PROFILE

Role Title: Digital Products Executive
Reporting to: Content Manager (Loyalty, Health & Education)
Division: Digital
Department / Section: Digital

B. CONTEXT

Purpose: Aid in expansion and growth of the digital products and services. Essential role in driving revenue with the expansion of services
Context: The role will aid in driving high generating revenues products with strategic , innovation skill sets . The specialist role will research , identify and execute new digital opportunities ensuring alignment with the business objectives and customer needs .

C. ROLE ACCOUNTABILITIES

• Assist in daily operations and coordination of digital products and services
• Support market tracking and competitor monitoring activities for digital products
• Prepare routine reports, operational updates, and basic performance analysis
• Monitor product performance metrics and highlight issues or gaps to the team
• Support campaign execution and promotional activities in coordination with internal stakeholders
• Coordinate with partners for day-to-day follow-up, issue tracking, and operational support
• Assist in product launch activities, testing, and service implementation tasks
• Perform Product Status updates, content uploads, and portal maintenance activities
• Support UAT testing and verify service functionality before launch or deployment
• Handle routine customer issues and coordinate with Customer Experience (CE) teams for resolution
• Escalate technical and operational issues to relevant teams and follow up until closure
• Maintain operational trackers, reports, and documentation for digital services
• Support revenue tracking, reconciliation, and invoice processing activities
• Ensure smooth operation and service availability of digital platforms
• Follow internal policies, operational processes, Terms & Conditions, and regulatory requirements
• Work closely with Product, Technology, Marketing, Finance, and external partners to support business operations 
• Perform ad-hoc duties and other responsibilities as assigned by the Line Manager

D. KEY PERFORMANCE INDICATORS

• Support revenue growth through effective campaign execution and operational support
• Ensure smooth operation and performance of digital products and services
• Conduct market tracking and provide timely performance reporting and insights
• Coordinate effectively with partners and internal stakeholders for daily operations
• Support timely resolution of customer complaints and operational issues
• Maintain operational accuracy, compliance, and process efficiency
• Support new product launches, pilot initiatives, and service enhancements

E. WORKING RELATIONSHIPS & DECISION MAKING

Interacts with:
Internal: Marcoms, CE , Market Intelligence , Finance , ICT
External: Partners

Decision Making

Decision making will be depends upon her reporting manager

F. EXPERIENCE AND QUALIFICATIONS

Minimum Experience & Essential Knowledge

• 2 to 3 years of experience in campaign management, digital products or gaming/entertainment platforms
• Strong analytical and problem solving skills with a revenue-focused mindset
• Excellent communication and stakeholders management skills
• Experience working with external vendors/partners
• Basic understanding of technical integrations, testings and digital platforms is a plus
• Ability to manage multiple tasks and work in a fast-paced environment

Minimum Entry Qualifications

Bachelor's degree in Business, Marketing , IT or related field