Job Openings App Analytics Manager

About the job App Analytics Manager

A. PROFILE

Role Title: Digital App Analytics Manager
Reporting to: App Design and Development Senior Manager
Division: Digital
Department / Section: App Design & Development


B. CONTEXT

Purpose:

The role is responsible for leading app performance analytics and transforming data into strategic insights that drive user growth, engagement, retention, and revenue across the U9 digital ecosystem. The position also establishes analytics standards, optimizes tracking frameworks, and provides actionable recommendations to enhance customer experience and business performance.

Context:

Being part of the Digital Team, which manages the full digital ecosystem including SuperApp, M-Pitesan, Dealer App, U9 Website, digital products and services such as O-Cade and GameVerse, as well as social media channels and other digital platforms. The role collaborates closely with app design and development, product, and business teams to enable data-driven decision-making in a dynamic and fast-paced environment.


C. ROLE ACCOUNTABILITIES

  • Monitor key app KPIs such as DAU, MAU, retention, engagement, conversion, app load time, screen load-time, response time, and app responsiveness.
  • Analyze app stability metrics including crash rate, crash-free users, crash-free sessions, ANR rate, and error trends
  • Track and analyze Firebase Crashlytics reports to identify recurring crashes, affected app versions, devices, operating systems, and user segments
  • Collaborate with Technology, QA, and Product teams to prioritize high-impact crashes and performance issues
  • Provide regular app health reports highlighting critical incidents, trends, root causes, and business impact
  • Monitor app version performance and compare stability across releases
  • Identify technical issues that may affect user engagement, retention, conversion, or customer satisfaction
  • Analyze performance of push-notification, in-app messages, SMS, user behavior and usage patterns across digital journeys
  • Define and maintain app event tracking frameworks and taxonomy standards
  • Identify growth opportunities and performance gaps through data analysis
  • Design and monitor end-to-end customer funnels across the app journey
  • Identify drop-off points and recommend optimization opportunities
  • Collaborate with Product and UX teams to improve user experience and conversion
  • Track effectiveness of enhancements and optimization initiatives
  • Provide regular performance insights to management and stakeholders
  • Lead and undertake strategic initiatives, ad-hoc assignments, and other responsibilities as assigned by Line Manager/Management.


D. KEY PERFORMANCE INDICATORS

  • App Performance
    • DAU/MAU growth
    • Active Rate
    • User retention improvement
    • Engagement rate improvement
    • Funnel conversion improvement
    • Feature adoption rate improvement
  • Data quality accuracy rate


E. WORKING RELATIONSHIPS & DECISION MAKING

Interacts with: (who else do they interact with and at what level and for what purpose Internally & Externally)

Internal: 

  • App Design & Development, Digital/Product
  • UI/UX
  • Data Engineering
  • Technology
  • Customer Experience

External: Software development vendor

Decision Making:

  • App Performance Optimization
  • Customer Journey & Funnel Decisions
  • App Stability & Technical Performance Decisions


F. EXPERIENCE AND QUALIFICATIONS

Minimum Experience & Essential Knowledge

  • 5-7 years of experience in digital analytics, product analytics, business intelligence, or app performance analysis
  • Strong experience in analyzing mobile app performance, customer behavior, funnel optimization, and engagement metrics
  • Hands-on experience using analytics and engagement platforms such as: Google Analytics (GA), Firebase, CleverTap and Mixpanel or similar analytics tools
  • Experience in telecom, fintech, or digital services industries is preferred
  • Experience in leading analytics initiatives and managing cross-functional stakeholder engagement is an advantage
  • Excellent communication and teamwork skills

Minimum Entry Qualifications

  • Bachelor/Master's degree in Computer Science, Information Technology, Data Science, Business Analytics or a related field.
  • Certifications (optional but preferred):
    • Google Analytics/Firebase
  • Fluent in English



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