Job Description:
Overview: We are seeking a creative and experienced Freelance Social Media Strategist to manage and grow personal brands on a per-account basis. The ideal candidate has proven track record in building video-first personal brands and with experience in strategizing content that goes viral. You will be working with dynamic and interesting personal brands, crafting social media strategies that resonates and drives engagement.
Key Responsibilities:
- Strategy Development: Design and execute tailored social media strategies that align with a personal brands goals and objectives, leveraging thorough research on relevant topics and interests.
- Content Mapping: Collaborate with partners to develop content frameworks, concepts, and shot lists, which will be shot and edited for platforms such as Instagram, TikTok, and LinkedIn.
- Performance Analysis: Analyze social media metrics and assess campaign effectiveness and optimize content for reach, engagement and virality.
- Research: Stay updated on the latest social media trends, tools, and best practices to ensure content is fresh and relevant.
- Client Collaboration: Work closely with clients to understand their brand voice, objectives, and target audience.
Ideal Experience:
- Demonstrated experience as a Social Media Strategist, particularly in growing personal brands.
- In-depth knowledge of social media platforms, especially TikTok and Instagram Reels, and their respective audiences.
- Exceptional written and verbal communication skills.
- Proficiency in video/photo editing for social media.
- Familiarity with social media management tools and analytics platforms.
- Creative mindset with the ability to develop innovative content ideas.
- Strong analytical skills to measure and optimize social media performance creatively.