Position: Content Product Manager

Department: Marketing / Media
Reports to: Founder
Employment Type: Full-Time
Work Setup: Remote

Role Overview

We are hiring a Content Product Manager to own the strategy, structure, and production architecture of our content. This role is responsible for turning raw ideas from leadership into clear, strategic, and consistent content that builds authority, drives audience growth, and supports business offers.

This is not a posting role. This is a strategic ownership role.

You will serve as the architect behind our content machine—ensuring every piece of content is intentional, aligned, and delivered consistently.

Primary Responsibilities

Content Strategy & Planning

• Translate leadership ideas, voice notes, and discussions into structured content plans
• Develop content campaigns aligned with business goals, offers, and positioning
• Ensure content supports authority-building and audience growth
• Identify strategic content opportunities and themes

Content Structuring & Brief Creation

• Create clear outlines and briefs for editors and production team
• Develop strong hooks and messaging frameworks
• Structure long-form and short-form content appropriately
• Ensure clarity, consistency, and alignment across all content

Content Calendar & Production Management

• Own and manage the content calendar
• Ensure production deadlines and output targets are met
• Coordinate with editors, designers, and distribution team
• Maintain consistent publishing cadence

Performance Monitoring & Optimization

• Review content performance data and identify trends
• Recommend strategic adjustments based on results
• Identify winning formats, topics, and messaging angles

Required Skills & Qualifications

Required Experience

• 3+ years experience in content strategy, content management, or similar role
• Experience supporting personal brands, founders, or online businesses preferred
• Strong understanding of content marketing and social media platforms

Core Competencies

• Strategic thinking and planning
• Strong written communication and content structuring ability
• Project management and organizational skills
• Understanding of storytelling and audience psychology
• Ability to translate ideas into clear execution plans

Platform Knowledge

• YouTube
• Instagram
• LinkedIn
• Short-form and long-form content strategy

What This Role Is NOT

This role does NOT:

• Edit videos
• Simply post content
• Function as an assistant

This role owns the strategy and structure behind content execution.

Key Performance Indicators (KPIs)

• Consistent weekly and monthly content output
• On-time delivery of content briefs and production schedules
• Strategic alignment of content with business goals and offers
• Improvement in content retention and performance trends
• Clear and effective coordination with production team

Success in This Role Looks Like

• Leadership ideas are consistently transformed into structured content
• Content production runs smoothly and on schedule
• Content supports audience growth and authority building
• Content strategy evolves based on performance data