Paid Ads & Social Media Growth Specialist (AC)

Position: Paid Ads & Social Media Growth Specialist
Industry: AI SaaS / Home Services Technology
Location: Remote | Full-Time

We are a fast-growing AI company focused on helping home service and trade businesses generate more leads, automate follow-up, and increase revenue through cutting-edge AI tools.

We are looking for a highly proactive and performance-driven Paid Ads & Social Media Growth Specialist to take ownership of marketing execution, demand generation, and growth campaigns across paid and organic channels.

This role is ideal for someone who thrives in a fast-paced startup environment and is excited by autonomy, rapid testing, and measurable growth impact.

Key Responsibilities:

Paid Advertising & Campaign Management

• Build, manage, and optimize paid campaigns across:
  • Meta Ads (Facebook & Instagram)
  • Google Ads
• Analyze campaign performance and optimize for ROI, lead quality, and conversions
• Continuously test new ad creatives, targeting strategies, and campaign angles
• Monitor performance metrics and provide actionable insights

Social Media & Content Support

• Assist with social media strategy and content execution
• Create or coordinate high-converting ad creatives and marketing content
• Support organic growth efforts across social platforms

Marketing Growth & Optimization

• Track campaign performance using analytics and reporting tools
• Identify opportunities to improve customer acquisition and lead generation
• Collaborate with leadership to execute growth initiatives quickly and effectively
• Take ownership of marketing performance and results

Requirements:

• Strong experience running and scaling Meta and Google Ads campaigns
• Proven ability to optimize campaigns for ROI and lead generation
• Strong analytical and data-driven decision-making skills
• Creative mindset with experience developing ad angles and content
• Experience with social media strategy and content creation
• Comfortable working independently in a startup environment
• Highly proactive, resourceful, and execution-focused

Tools & Platforms:

• Meta Ads Manager
• Google Ads
• Google Analytics
• Instagram, Facebook, and other social platforms
• Familiarity with CRM and marketing tools is a plus

What We're Looking For:

• Someone with strong ownership and growth mentality
• A self-starter who takes initiative without waiting for instructions
• Fast executor who thrives in rapid iteration environments
• Results-focused marketer who cares about performance and impact

Success in This Role Looks Like:

• Consistent growth in qualified leads and customer acquisition
• Improved ROI across paid and organic marketing efforts
• Taking full ownership of marketing execution and optimization
• Becoming a key driver of company growth