Digital Marketing & Ads Strategic Partner (CT)

Job Description

Digital Marketing & Ads Strategic Partner

Position Summary

Unique Genius is hiring a Digital Marketing & Ads Strategic Partner to support Top Rep Training. The client is looking for a strategic, hands-on partner to own digital and social media strategy, ad placement, and performance tracking across paid platforms. This role is central to helping the business place ads strategically and track their performance effectively, so a strong command of paid advertising platforms and analytics is essential.

The ideal Strategic Partner brings professional-level ability to plan, launch, and manage ad campaigns, paired with disciplined tracking and reporting so the client always has visibility into what is and isn't working.

Tools & Platforms

• Facebook Ads Manager
• Google Ads
• YouTube Advertising

Key Responsibilities

Digital & Social Media Strategy

• Develop and execute digital and social media strategy aligned with Top Rep Training's business objectives.
• Plan and schedule social media posting as part of the broader digital strategy.

Paid Advertising Management

• Set up, launch, and manage ad campaigns across Facebook Ads Manager, Google Ads, and YouTube Advertising.
• Strategically place ads to maximize reach, engagement, and return on ad spend.

Tracking & Reporting

• Implement and maintain tracking to measure ad and content performance.
• Monitor campaign results and provide clear, regular reporting on performance against goals.
• Use tracking insights to continuously refine strategy and improve results.
• Proven professional experience managing paid ad campaigns in Facebook Ads Manager and Google Ads; YouTube Advertising experience required.
• Strong analytical skills with hands-on experience setting up and interpreting ad tracking.
• Demonstrated ability to build and execute a digital and social media strategy, not just execute one-off posts.
• Professional, strategic approach to ad placement — able to make and justify recommendations, not just follow instructions.
• Comfortable working independently during Eastern Time business hours.
• Clear communicator, able to translate tracking data into actionable next steps for the client.

Qualifications & Attributes

• Proven professional experience managing paid ad campaigns in Facebook Ads Manager and Google Ads; YouTube Advertising experience required.
• Strong analytical skills with hands-on experience setting up and interpreting ad tracking.
• Demonstrated ability to build and execute a digital and social media strategy, not just execute one-off posts.
• Professional, strategic approach to ad placement — able to make and justify recommendations, not just follow instructions.
• Comfortable working independently during Eastern Time business hours.
• Clear communicator, able to translate tracking data into actionable next steps for the client.