Social Distribution Strategist (A&J)

Role Title: Social Distribution Strategist
Department: Marketing / Media
Reports to:Founder
Employment Type: Full-Time
Work Setup: Remote

Role Overview

We are hiring a Social Distribution Strategist to own the growth, reach, and visibility of our content across platforms.

This role is responsible for ensuring content reaches the right audience, performs well, and drives measurable growth.

This is not a scheduling role. This is a growth ownership role.

Primary Responsibilities

Content Distribution & Platform Optimization

• Publish and optimize content across YouTube, Instagram, LinkedIn, Facebook, and other platforms
• Format content appropriately for each platform
• Ensure proper titles, descriptions, tags, and metadata

YouTube SEO & Optimization

• Conduct keyword research
• Optimize titles, descriptions, and tags
• Improve search visibility and discoverability
• Support growth through SEO best practices

Performance Monitoring & Reporting

• Track content performance metrics including:
  • Impressions
  • CTR (Click Through Rate)
  • Retention
  • Engagement
  • Follower growth
• Provide weekly performance reports and insights
• Identify trends and improvement opportunities

Repurposing & Amplification

• Repurpose long-form content into multiple short-form clips
• Maximize reach and lifespan of each content piece
• Ensure content is optimized for each platform

Community Engagement

• Monitor and respond to comments
• Engage with audience to increase interaction
• Support conversion of audience into opportunities

Required Skills & Qualifications

Required Experience

• 2+ years experience managing social media or content distribution
• Experience with YouTube optimization strongly preferred
• Experience supporting personal brands or online businesses preferred

Core Competencies

• Strong understanding of social media platforms and algorithms
• Analytical thinking and performance tracking
• Attention to detail
• Ability to identify growth opportunities
• Organized and execution-focused

Technical Knowledge

• YouTube Studio
• Social media platforms and analytics tools
• SEO fundamentals
• Content distribution best practices

What This Role Is NOT

This role does NOT:

• Simply schedule posts
• Create graphics
• Operate without data

This role owns growth and performance.

Key Performance Indicators (KPIs)

• Monthly follower growth
• Increase in impressions and reach
• Improvement in CTR
• Improvement in retention rates
• Engagement rate growth
• Leads generated from content

Success in This Role Looks Like

• Content consistently reaches larger audiences
• Platform metrics improve over time
• Audience engagement increases
• Content contributes to business growth