Job Openings ASO Specialist

About the job ASO Specialist


WHAT YOU WILL DO

  • Be part of a new ASO team from the ground up, shaping its strategy and growth
  • Develop and implement ASO strategies to increase app visibility and improve conversion rates
  • Conduct keyword research, optimize metadata (title, description, keywords), and A/B test store assets
  • Analyze app performance data to refine ASO strategies and drive organic user acquisition
  • Monitor and report on competitors' ASO strategies and industry trends
  • Work closely with UA teams to align ASO efforts with paid user acquisition campaigns
  • Provide localized ASO strategies for different markets and regions
  • Test and implement AI-driven ASO tools for efficiency and scalability

QUALIFICATIONS

    • 1+ year of experience in ASO with a proven track record of successfully improving app rankings (please provide examples). Especially for casual, hyper-casual games with global traffic.
    • Strong knowledge of App Store (iOS) and Google Play (Android) algorithms and ranking factors
    • Proficiency in keyword research tools (e.g., AppTweak, Sensor Tower, MobileAction, Data.ai)
    • Experienced in A/B testing store assets and analyzing conversion impact
    • Understanding of app localization strategies for different markets
      Strong analytical skills with experience using data-driven insights to optimize ASO efforts.
    • Familiarity with performance marketing and how ASO aligns with paid UA
    • Basic design, video editing skills and AI adoption

    NICE TO HAVE:
    • Knowledge of SEO principles and how they apply to ASO
    • Background in app monetization strategies (e.g., ad revenue, in-app purchases)
    WILL BE A PLUS
    • You love music and music-related products
    • Love to interact with mobile music games/ apps
    • Prior experience in gaming industry
    • Being comfortable with data and turning multiple sources of data into insights
    • Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
    • Fanatic learner: proactive learning and sharing knowledge


    WHAT WE OFFER

    • Competitive salary, 100% salary during probation
    • Performance bonus with 30% of company profit shared with no cap
    • Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
    • Minimum 12 days paid annual leave + 10 days paid sick leave.
    • 12 days working from home per year
    • Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
    • Free daily lunch with 10+ menu options.
    • Free daily F&B: Snacks, juice, beverage, tea-time
    • Monthly/Bi-monthly team activity allowance
    • Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
    • Sponsored sports activities: badminton, soccer, ...
    • Sponsored overseas conferences and industry events for all levels.
    • Modern equipments/AI tool provided.


    How To Apply?
    Click the button or contact us at talents@uplive.zone


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