Trade Marketing Manager

Job Location: Bucharest

Role description:

• Responsible for the marketing and trade marketing activities in the region, focusing on Romania with strong cooperation of the Romanian KAM team
• Prepare launch plans for the assigned brands based on local consumer and market diagnoses
• Prepare compelling brand trade story to support listings
• Engage retail customers behind the vision, brand strategy and NPDs with close cooperation of the sales team
• Implement the annual activation plan including media (mainly TV, digital and social media campaigns),
• Localize TV and digital assets from lead country
• Organize tailor made promotions with local agency to support sell in/build distribution
• Develop distribution strategy for the owned portfolio for excellent sales execution
• Define recommended retail standard and promo price* for own portfolio (pricing strategy)
• Monitor performance vs the defined sell in (Volume, Net sales revenue, EBITDA) and sell out KPIs (Market Share, Distribution, Price) with a constant overview of competitor activities and performance
• Recommend actions based on the learnings during the year/following year to ensure further category and brand growth
• Yearly budget planning and monitoring spend

Profile : 

• At least 7-10 years relevant professional experience in the field of marketing or trade marketing
• Minimum 5 years spent in FMCG sector already as a brand or trade marketing manager or above
• Experience with launching nationwide FMCG brand before
• Experienced in presenting to retail customers (e.g. MegaImage, Auchan etc.),
• Having worked in close cooperation with sales (e.g. on distribution building)
• Able to negotiate and confident English language skills
• Gained experience managing 3rd parties
• High level of MS Office knowledge