SEM/Ads Specialist

Nationality: Thai
Language: Thai and English
Work Setup: On-site
Salary Range: $45,000(Thai Baht)
Working Hours: 10:00 AM 6:00 PM(GMT+7)
Location: Central Pinklao, Bangkok
This position will require relocation to Cambodia in the future.
Make sure to let the candidate know beforehand.

Compensation & Benefits:
Bonus: Twice a year (performance-based)
Leave Policy:
Follows Thai labor law
13 days of paid annual leave

Job Responsibilities:

• Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), YouTube, and other paid media channels.
• Conduct keyword research, audience segmentation, and ad copywriting for paid search and display campaigns.
• Manage campaign budgets, bids, and pacing to ensure optimal ROI and performance within allocated budgets.
• Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.), and provide actionable insights and weekly/monthly reports.
• Continuously A/B test creatives, landing pages, ad copy, and targeting strategies to improve performance.
• Collaborate with design and content teams to develop engaging ad creatives and landing page assets.
• Keep up to date with platform algorithm changes, new ad features, and best practices.
• Recommend and implement improvements in campaign structures and account hygiene.
• Analyze competitors advertising strategies and identify new growth opportunities.-Requirements:13 years of hands-on experience in SEM / paid media campaign management.
• Proven experience with Google Ads (Search, Display, Video) and Meta Ads.
• Familiarity with Google Analytics (especially GA4), Google Tag Manager, and UTM tracking.
• Strong analytical skills and the ability to translate data into performance insights.
• Proficiency with Excel/Google Sheets and reporting dashboards (e.g., Looker Studio).Excellent attention to detail, time management, and communication skills.
• Ability to manage multiple campaigns and projects simultaneously.- 

Preferred Qualifications:

• Google Ads Certification and/or Meta Blueprint Certification.
• Experience with other paid media platforms (e.g., TikTok Ads, LinkedIn Ads, Bing Ads).Experience in eCommerce, mobile app marketing, or lead generation.
• Knowledge of remarketing, conversion tracking, and audience segmentation.
• Familiarity with marketing automation or CRM platforms (e.g., HubSpot, Salesforce, Klaviyo).